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Top Irish Tech Firm Opens US Headquarters in Philadelphia

With a ribbon-cutting ceremony and a flurry of congratulatory speeches, Phorest makes Philadelphia home for its US operations.

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Marketing the Salon in the Modern Tech Era

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

How to Handle a 1-Star Review

Getting a 1-Star review can be painful, but Lauren Bakos shows you how to manage your response carefully, and you may even turn that lemon into some traffic-driving business.

Are You Raking In 5-Star Reviews? If Not, Here’s How.

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

How Consumers Judge a Business in Today's Tech-Savvy World

The proof is in the statistics. Today's consumers increasingly rely on online customer reviews to evaluate the worth of a business. Find out how why and how you can increase your review power.

How to Manage a Negative Yelp Review

At Premiere Orlando 2017, Matthew Wiggins of Social Beautify shared pointers for how to manage negative reviews on Yelp and use it as a platform to build your business.