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marketing/promotions

Salons, Get on That Luxury Hotel's Radar

Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.

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Smart Marketing Tips for Salons

Money Mailer's Jane Massey shows salons how to increase client traffic and retention through direct mail strategies.

STAMP 2018: Creating a Salon Mantra or Mission Statement

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

STAMP 2018: Re-Branding Through Marketing Illustrations

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

STAMP 2018: Capture More Bridal Business by Creating a "Bridal to Go" Program

Zano launched Bridal to Go. One staffer handles all bridal bookings, coordinating staff and upselling services before and after the wedding day.

STAMP 2018: Creating a Donation Program for the Homeless

Throughout the month of March, Virtue Salon put out social media content to get their clients to bring in donations of shampoos, conditioners, female hygiene products, shaving supplies and soap. They collected more than 3,600 products.

STAMP 2018: Merging Salons? Try This Eye-Catching Marketing Announcement

When the lease ended on one of Atelier’s three locations, the owners decided to merge their team members into the other two locations. The salon hired Imaginal Marketing to design the eye-catching announcements in the form of a poster, a banner and an email announcement.

STAMP 2018: Salon Spa W's Going Global Campaign - Promoting Travel Products

Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.

STAMP 2018: The SpaCanna Escape

Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand with the cannabis-derived line on a Mother’s Day campaign, because “What do Moms need more than weed cream?” The spa sold more than $45,000 worth of gift cards, attributing its success to the controversial and exciting campaign.

STAMP 2018: Try a Guerilla Marketing Campaign

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs . Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

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