marketing

Ranked: The Social Media Brands Searched the Most

According to a new study, Instagram has the most searched branding for a social media platform, with 147,736 monthly Google searches on average.

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GlossGenius Launches Genius AI

GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.

EMail Marketing Magic: Unlock Boundless Opportunities in Your Beauty Business

Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.

SALON TODAY 200: Timothy John’s Salon Snaps Back

The salon’s rebound after the pandemic celebrates the “new” in New York City.

SALON TODAY 200: Palm Sunday Is Writing a Love Letter to Bleach

The ongoing pandemic has caused the Canadian salon to pivot multiple times, with its original idea for a “Blonde Book” sprouting a succession of fresh-thinking initiatives.

3 Touchpoints to Reconnect with Clients & Get Them Back In

In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.

A New Report Helps Companies Lead Their Brands Into the Future

The first-ever issue of Brand XT dives into the insights and stats into how COVID-19 has affected the Corona beer brand, the relevance of influencers over time, and the brands that are leveraged their position to do good.

3 Promotions You Should Be Running Right Now

Still biting your nails waiting to hear when your salon can reopen? Or you are open but worried how the safety limitations will impact your bottom line? Either way, Inspired Enterprises' Samantha Georgson has three great promotional ideas designed to generate some revenue.

Attend a Virtual VisionQuest to Help You Move Forward

Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.

15 Ways to Work ON Your Business When You Can't Work IN Your Business

If the COVID-19 pandemic has you closing your doors for the next two weeks, that doesn't mean you can't continue to work on your business. SALON TODAY gives you a list of ideas.

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