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Salon Leadership Series Part 1: Leaders Are Influencers

Be Inspired Salon's Kati Whitledge shares ideas on how leaders can be influencers, starting with visualizing where they are now and where they want to be in five years.

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Top Tips for Recruiting Beauty School Students

One of the best ways to grow your own team is to hire them right out of school and train them in your systems, but how do you get your salon in front of graduating students? Be Inspired's Kati Whitledge offers some key tips for networking with your local cosmetology schools.

Smart Marketing Tips for Salons

Money Mailer's Jane Massey shows salons how to increase client traffic and retention through direct mail strategies.

OWNER TO OWNER: Lords & Ladies Has Found the Perfect Consistency Equation. It’s Called MEME.

MEME is Lords & Ladies Salon’s acronym for management, education, marketing and environment. It’s also the rock-solid foundation on which Lords & Ladies Owner Terry Derr has built his successful, seven-location business in Pennsylvania.

How-To Combine Salon Service & Retail Sales Techniques

"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."

How Salons Market a Milestone Anniversary

Juut Salonspas and Paris Parker develop successful marketing programs around significant business anniversaries, picking up honorary 2017 STAMP awards.

STAMP 2017: Red 7's Mission Statement

Red 7 finds interesting new ways to share its kindness-inspired mission statement with guests, earning it a 2017 STAMP award.

STAMP 2017: ID Salon's Philanthropic Campaign

ID Salon launches an anti-bullying campaign with a video where team member shared their stories, an in-salon retail campaign and a live auction. The campaign earns it a STAMP 2017 award.

Picture Perfect: Engaging Your Team with In-Salon Photoshoots

About four years ago, St. Petersburg, Florida, salon owner Joe Connell decided to take a chance on something he had never tried before—a formal photo shoot with his staff. Connell partnered with NAHA photographer and winner, Chrystopher Benson, brought together his 90 staff members and unleashed their creativity!