Paul Mitchell launched the JPMS Pro Rewards Program, offering salon professionals points redeemable in categories including travel, backbar, business resources, and philanthropy.
Examining frequency rates of spa guests leads Gene Juarez CEO Scott Missad and his management team to design a membership program that significantly boosts the operation's spa service sales.
Group 3 Marketing's Bart Foreman shows salons how to battle the average 70-percent new client defection rate with some trigger-marketing tactics designed for the Age of Now.
It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.
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