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Olaplex Acquired by Global Investment Firm

Olaplex became a global sensation, paving the way for a completely new category of hair care called “bond-building.”

Iconic Blonde by Itely Hairfashion

ICONIC BLONDE by Itely Hairfashion is an extra performance hair decolorizer that works to eliminate yellow residue when lightnening.

Alfaparf Milano's Free Style Lift

Alfaparf Milano's Free Style Lift is a white clay powder for freehand work (without foils) for a maximum natural effect.

L'Oréal Professionnel's Sunkissed Lightening Oil

L'Oréal Professionnel's Lightening Oil recreates the sunkissed effect of summer without any bleaching involved. Suitable for all hair types, this is an easy and fast way to give your clients a natural, California beach-y look in 10 minutes.

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Olaplex Acquired by Global Investment Firm

Iconic Blonde by Itely Hairfashion

Alfaparf Milano's Free Style Lift

L'Oréal Professionnel's Sunkissed Lightening Oil

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