leon alexander - Tagged Posts - Salon Today

Why You Should Burn Your Bridges

Eurisko's Leon Alexander, Ph.D. explains how to achieve world-class status by giving 100 percent, and why 99 percent isn't good enough.

It's Time for a New Salon Business Model

Eurisko's Leon Alexander studies the emerging consumer trends of instant gratification, borrowing, customization and entertainment, then sketches out plans for the salon business design of the future.

A Window Into the Consumer Mind

Leon Alexander is on a mission.In fact, Alexander, who holds a Ph.D. in behavioral psychology and is the founder and president of the salon design company Eurisko, is striving to elevate the thinking of the professional salon industry on how to ...

The Language of Body

In business and in our personal life, it isn’t the brain people see, it’s our body language and it has either a positive or negative effect. How we stand or greet someone gives people an impression. We are fortunate in the beauty ...

How Do We Make Decisions?

During the course of the day, each salon owner and service provider makes a number of decisions that vary from what to eat for lunch to fundamental decisions that affect the salon business. But what criteria do we use when making a business ...

The Third Place and Subliminal Messaging

The salon of the future will not survive on hair services alone. It will have to be supplemented with other reasons the consumer will want to visit. We need to ensure that consumers view our businesses as “The Third Place.” Your home ...

The History and Future of Thinking

Thinking has evolved the beauty industry from the rigid styles of the Egyptian, Greek and Roman times, to the incredibly diverse, ever changing styles of today. At some point in each period, the thinking of one or more people influenced the ...

The Art of Creativity

Service providers and retailers outside the beauty industry have had to compete with the increasing growth of Internet sales. This has resulted in a number of retailers led by Apple, implementing a radical business model that required creative ...

The Future is Embedded in the Present

Eurisko's Leon Alexander on the important role design will play in the near future.

PERSPECTIVES: Keeping Décor Fresh and Planning Renovations

We asked three industry experts, "What should salon owners stay on top of to keep their decor fresh, and how often should salons plan for a major renovation?"