The Times They are a Changin'

Eurisko's Leon Alexander looks at the post-Covid world of beauty and suggests changes--from personalization to business names to a new model.
Eurisko's Leon Alexander looks at the post-Covid world of beauty and suggests changes--from personalization to business names to a new model.
Taking their cues from sophisticated department stores, salons can create retail areas that lure guests into shopping and spending more. Eurisko's Leon Alexander offers his top tips.
Despite the challenging year we've just experienced, it's vital that today's salon leaders stay positive in order to guide their businesses, teams and guests through this new reality. Eurisko's Leon Alexander offers some strategies to stay strong and focused on the good.
As part of our Burning Questions series, Eurisko's Dr. Leon Alexander tackles the sensitive issue of staff not returning or leaving for rental, and how to keep these vagrancies from impacting a salon's profitability.
Eurisko's Leon Alexander explores the professional beauty world after salons reopen and points out opportunities for humanity to unite.
Eurisko's Leon Alexander points out the benefits salons and stylists have when it comes to retail sales, and shows them how to stay strong in an ever increasing e-commerce world.
At the International SalonSpa Business Expo, Eurisko's Dr. Leon Alexander will attempt to change salon owners' perceptions about their consumers, which might just change their sales for the better.
Our most thought-provoking blogger--Eurisko's Dr. Leon Alexander--is back with an argument that an evolutionary leap in beauty is causing us to rethink our current salon model, and evolve to a more dynamic, adaptive world.
Eurisko's Leon Alexander is back with an analysis of fear--including how it can hold us back but also surprisingly sharpen our thinking.
With his latest eye-opening blog, Eurisko's Leon Alexander gives owners advice on the future of the industry--cleverly organized by Beatles' titles.
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