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How to Beat Amazon at the Retail Game

Eurisko's Leon Alexander points out the benefits salons and stylists have when it comes to retail sales, and shows them how to stay strong in an ever increasing e-commerce world.

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Guest or Client?

At the International SalonSpa Business Expo, Eurisko's Dr. Leon Alexander will attempt to change salon owners' perceptions about their consumers, which might just change their sales for the better.

The Future of the Beauty Industry Requires Evolution

Our most thought-provoking blogger--Eurisko's Dr. Leon Alexander--is back with an argument that an evolutionary leap in beauty is causing us to rethink our current salon model, and evolve to a more dynamic, adaptive world.

Fear: Risk and Originality

Eurisko's Leon Alexander is back with an analysis of fear--including how it can hold us back but also surprisingly sharpen our thinking.

You Say You Want a Revolution?

With his latest eye-opening blog, Eurisko's Leon Alexander gives owners advice on the future of the industry--cleverly organized by Beatles' titles.

Why You Should Burn Your Bridges

Eurisko's Leon Alexander, Ph.D. explains how to achieve world-class status by giving 100 percent, and why 99 percent isn't good enough.

It's Time for a New Salon Business Model

Eurisko's Leon Alexander studies the emerging consumer trends of instant gratification, borrowing, customization and entertainment, then sketches out plans for the salon business design of the future.

A Window Into the Consumer Mind

Leon Alexander is on a mission.In fact, Alexander, who holds a Ph.D. in behavioral psychology and is the founder and president of the salon design company Eurisko, is striving to elevate the thinking of the professional salon industry on how to ...

The Language of Body

In business and in our personal life, it isn’t the brain people see, it’s our body language and it has either a positive or negative effect. How we stand or greet someone gives people an impression. We are fortunate in the beauty ...

How Do We Make Decisions?

During the course of the day, each salon owner and service provider makes a number of decisions that vary from what to eat for lunch to fundamental decisions that affect the salon business. But what criteria do we use when making a business ...