Eurisko's Leon Alexander points out the benefits salons and stylists have when it comes to retail sales, and shows them how to stay strong in an ever increasing e-commerce world.
At the International SalonSpa Business Expo, Eurisko's Dr. Leon Alexander will attempt to change salon owners' perceptions about their consumers, which might just change their sales for the better.
Our most thought-provoking blogger--Eurisko's Dr. Leon Alexander--is back with an argument that an evolutionary leap in beauty is causing us to rethink our current salon model, and evolve to a more dynamic, adaptive world.
Eurisko's Leon Alexander is back with an analysis of fear--including how it can hold us back but also surprisingly sharpen our thinking.
With his latest eye-opening blog, Eurisko's Leon Alexander gives owners advice on the future of the industry--cleverly organized by Beatles' titles.
Eurisko's Leon Alexander, Ph.D. explains how to achieve world-class status by giving 100 percent, and why 99 percent isn't good enough.
Eurisko's Leon Alexander studies the emerging consumer trends of instant gratification, borrowing, customization and entertainment, then sketches out plans for the salon business design of the future.
Leon Alexander is on a mission.In fact, Alexander, who holds a Ph.D. in behavioral psychology and is the founder and president of the salon design company Eurisko, is striving to elevate the thinking of the professional salon industry on how to ...
In business and in our personal life, it isn’t the brain people see, it’s our body language and it has either a positive or negative effect. How we stand or greet someone gives people an impression. We are fortunate in the beauty ...
During the course of the day, each salon owner and service provider makes a number of decisions that vary from what to eat for lunch to fundamental decisions that affect the salon business. But what criteria do we use when making a business ...
