Close

leon alexander

How to Stay Positive During the Pandemic

Despite the challenging year we've just experienced, it's vital that today's salon leaders stay positive in order to guide their businesses, teams and guests through this new reality. Eurisko's Leon Alexander offers some strategies to stay strong and focused on the good.

Read more

Preserving Profitability When Staff Members Leave

As part of our Burning Questions series, Eurisko's Dr. Leon Alexander tackles the sensitive issue of staff not returning or leaving for rental, and how to keep these vagrancies from impacting a salon's profitability.

Establishing a New World Order

Eurisko's Leon Alexander explores the professional beauty world after salons reopen and points out opportunities for humanity to unite.

How to Beat Amazon at the Retail Game

Eurisko's Leon Alexander points out the benefits salons and stylists have when it comes to retail sales, and shows them how to stay strong in an ever increasing e-commerce world.

Guest or Client?

At the International SalonSpa Business Expo, Eurisko's Dr. Leon Alexander will attempt to change salon owners' perceptions about their consumers, which might just change their sales for the better.

The Future of the Beauty Industry Requires Evolution

Our most thought-provoking blogger--Eurisko's Dr. Leon Alexander--is back with an argument that an evolutionary leap in beauty is causing us to rethink our current salon model, and evolve to a more dynamic, adaptive world.

Fear: Risk and Originality

Eurisko's Leon Alexander is back with an analysis of fear--including how it can hold us back but also surprisingly sharpen our thinking.

You Say You Want a Revolution?

With his latest eye-opening blog, Eurisko's Leon Alexander gives owners advice on the future of the industry--cleverly organized by Beatles' titles.

Why You Should Burn Your Bridges

Eurisko's Leon Alexander, Ph.D. explains how to achieve world-class status by giving 100 percent, and why 99 percent isn't good enough.

It's Time for a New Salon Business Model

Eurisko's Leon Alexander studies the emerging consumer trends of instant gratification, borrowing, customization and entertainment, then sketches out plans for the salon business design of the future.