laura ortmann

Match Makers: How to Recruit and Retain Talent in These Turbulent Times

With cosmetology schools and the students they graduate on the decline and competition for talent ramping up, salon owners are finding it increasingly more challenging to recruit and retain talent. That perfect storm is encouraging many salons to get creative when it comes to connecting with emerging talent while solidifying the cultures that keep new hires on staff long term.

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Editor's Note: The Talent Storm

Editor Stacey Soble shares a letter she received from an owner detailing the current struggle in recruiting and retaining talent in the salon.

STAMP 2019: Ginger Bay and the Babbling Blondes Team Up on Mother's Day Influencer Program

Ginger Bay Salon and Spa in St. Louis find the perfect influencer partners to broaden their social media reach and drive in new clients for Mother's Day.

STAMP 2018: Re-Branding Through Marketing Illustrations

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

Data Stories from the First Data-Driven Salon Summit

At the first Data-Driven Salon Summit, salon owners dig deep and share the stories of how they use data in their businesses, helping all owners to grow.

Data Stories: The Commitment List

Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.

STAMP 2016: Ginger Bay's Social Media Campaign

Ginger Bay in St. Louis picks up a STAMP award for it's Spatacular social media contest.

Culture Club: Take Us Out to the Ballgame

The team at Ginger Bay Salon & Spa in St. Louis, Missouri, are huge Cardinals baseball fans, and they show their support throughout the season. “We wear Cardinals gear for the home opener and certain playoff games and of course, when ...

Culture Club: Ginger Bay Salon and Spa

Laura Ortmann believes establishing her salon’s culture is a challenging, never-ending job. As a former attorney who purchased the existing Ginger Bay Salon and Spa in St. Louis in 2008, one of her first tasks was defining the ...

Surprising Our SOTY Winner

When we learned that Ginger Bay Salon and Spa had won our SALONS OF THE YEAR competition just days before a video shoot we already planned of the salon, we couldn't resist taking advantage of the opportunity to surprise owner Laura Ortmann with the good news!

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