According to Kline PRO, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots.
According to the most recent research from Kline PRO USA, gift card sales soared during the mandatory salon shutdown period, as clients offered hope and a lifeline to their favorite beauty professionals.
Kline's analysis of product and service sales reveals product sales were strong through the shutdown and after reopening, while certain professional beauty services are stronger than others as clients come back to salons.
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