Kao commissions a study with YouGov to determine consumer sentiments about their salon visits, while a film produced by BBS StoryWorks shows that a salon appointment is about much more than a haircut.
The Kao Salon Virtual Experience delivers 48 hours of runway shows, technical demonstrations, special interest panels and future talks with the event culminating with the Global Creative Awards.
KAO VP R&D Dominic Pratt will succeed Cory Couts to lead Goldwell, KMS, Oribe and VARIS brands worldwide beginning September 2021.
A leading US think tank names Kao Corporation to its list of World's Most Ethical Companies--Kao is the only Asian company to have made the list every year since Ethisphere began its ranking in 2007.
A hair color trend that, Goldwell says, echoes the past while proclaiming the future.
The content is available for viewing On Demand from December 4th – January 4th.
This social media consumer engagement program support the recovery of the professional beauty industry.
KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.
Kao Salon Division releases a three-pronged initiative focused on helping salons recover and on rebuilding the industry.
Kao has been chosen every year since the Institute began compiling its list in 2007, making Kao a recipient of this recognition 14 years in a row, the only Japanese company with this honor.
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