Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand with the cannabis-derived line on a Mother’s Day campaign, because “What do Moms need more than weed cream?” The spa sold more than $45,000 worth of gift cards, attributing its success to the controversial and exciting campaign.
Habitude in Seattle picks up a STAMP award for its Spa Series coordinated campaign.
Habitude's new Loc Box marketing site helped the salon generate more than $100,000 in online sales this year.
Inez Gray, owner of Seattle-based Habitude, illustrates how she leveraged the city's in-coming King Tut exhibit to drive some new clients int her spa.
As our 15th annual SALON TODAY 200 issue goes to press, we thought we'd give you a sneak peek at this year's cover.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
media brand
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