Schwarzkopf is partnering with celebrity hairstylist Chris Appleton as the brand's new global color ambassador to help launch its new campaign, “What Story Will You Tell?”
The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.
Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program
Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.
Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.
The move strengthens Henkel's professional hair care portfolio with category-leader in fast-growing curly hair segment and adds complementary product range with strong innovation capabilities.
The #mydentity brand was born on social media and continues to grow as organically as it began.
Mund has oversight of a large portfolio of brands that now includes Schwarzkopf Professional, Sexy Hair, Kenra Professional, Alterna, Pravana, and Joico.
Henkel announced today that Robert Schaeffler will succeed Karl-Heinz Pitsch as the General Manager of Sexy Hair .
Henkel announced today that the Schwarzkopf Professional Sales team in the US will take over the domestic distribution of Alterna Haircare. As a result of this business evolution, the following organizational changes have been made.
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