As part of the transaction, Helen of Troy will grant a worldwide license to Drybar Holdings LLC, the owner and long-time operator of Drybar blowout salons, to use the Drybar trademark in their continued operation of Drybar salons.
Hot Tools introduces its powerful new Tourmaline Tools SuperLite dryer. Weighing in at only 10 ounces, this 1875-Watt hair dryer still maintains an impressive supercharged tourmaline airflow for strong performance.
In their list of brands they are living for in 2017, People Style names CurlBar, the only hair appliance to earn that distinction.
As the vice president of marketing for Helen of Troy/Hot Tools, Terri Taricco keeps a finger on the pulse of what clients want in professional tools and works hard to deliver.
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