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Henkel Beauty Care Hair Professional Supports Professional Beauty Association’s COVID-19 Relief Fund

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

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Henkel Launches Global Solidarity Program for COVID-19 Support

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

Heavy Metal: Metallic Color You Are Loving

Vibrant and pastels in pretty pearl hues are like Instagram hair-color kryptonite. We asked our Instagram followers—all 955,000 of you!—for their favorite metallic color lines.

Bellami Professional Hair Extensions Introduces New Certification Program

The Pro 2 Pro event hosted at the Bellami Beauty Bar was an opportunity for stylists to view demos from leading stylists while also getting a sneak peek at Bellami Professional's new certification program.

The Success of Guy Tang and #mydentity Hair Color

The #mydentity brand was born on social media and continues to grow as organically as it began.  

Guy Tang #Mydentity Color Collection for All the Hair Besties

Guy Tang is offering all stylists a way to express themselves in their color work and to take pride in their identity.

Pravana Teams Up With Guy Tang to Create the Pure Enlightenment Balayage Kit

Pravana introduces the new Pure Light Balayage Lightener, a specially formulated lightener designed for the artistic, free-hand form of highlighting known as balayage. Pravana partnered with hair guru and Balayage expert Guy Tang to develop the ...

10 Tips To Instagram Stardom

We are often asked how to get recognized on instagram. We know it’s not easy, but it is SOOOO worth it. Many professionals have earned new clients as a result of a great IG page. Ten tips to Instagram stardom here.