fashion trends

The Swift Effect

As Taylor Swift cheers on the Chiefs, Google searches for 'red sweater' surge 300% as searches for 'red lipstick' shoot up 334%. Boohoo experts reveal Swift's game-day fashion choices and offer up alternatives.

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Wishing You a Peachful New Year

Pantone named Peach Fuzz as its 2024 Color of the Year, and we take a moment to reflect how this will impact the world, including our own SALON TODAY universe.

How to Achieve 'Cozy Girl' Style

Knitwear, neutral tones, below-the-knee skirts, cardigans, fuzzy fleeces and chunky loafers are popular examples of Cozy Girl Fashion, which is spiking as temperatures drop.

2023’s Most Popular Halloween Costumes in Every State

California is searching to dress up as a Skeleton or Weird Barbie this Halloween. See the most Googled costumes in each state.

The Biggest Fashion Trends for Fall and Winter

From cargo pants to satin maxi skirts, check out the six biggest trends for Fall, according to Pinterest searches.

The Art of Joyful Dressing: 5 Colors, 6 Trends to Adopt Now

The color you choose to wear can impact your mood and vice-versa. Learn how different colors impact those around you, and check out the six fashion trends to adopt right now.

How to Dress for #TomatoGirlSummer

As searches for #EuroSummer #TomatoGirlSummer soar, fashion experts show you what you need to dress for these trends.

Do You Have Tattoo Regret? 1 in 4 Americans Do

A new study by Advanced Dermatology shares statistics about tattoo opinions, regrets and removal.

How to Barbie-fy Your Wardrobe

Fashion experts review tips for compiling Barbie-inspired outfits, as searches for 'Barbie-inspired outfit' skyrockets 614% ahead of the movie release.

Jelly Shoes, Cargo Pants & More: Most Popular Fashion Trends

Jelly footwear brand Melissa analyzed more than 600 fashion terms across America to identify the biggest trends this season.

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