evoke brands

Home (and Online) For The Holidays

In honor of the season social media expert, Kelly Ehlers, will be giving three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!

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Tips For Building your Salon Facebook Network

Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.

Vblogging: How It Works For Esoterica Salon

An Interview with Ale Bonilla (aka "The Hair Ninja") about successfully using vblogs to promote your salon business. Including tips and tricks to fresh organic content.

Vblogging 101 –What is it, and how do I start?

Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!

Social Media For Your Salon: It’s Not A Popularity Contest

One of the most common misconceptions surrounding social media for business is that it’s a popularity contest.

On Your Mark. Get Set. Foursquare!

With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.

Foursquare Helps Redefine Salon Loyalty Programs

It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.

The Digital Frontier: Exploring Social Media Opportunities

UNFORTUNATELY MANY SALON OWNERS view social media as just another chore, instead of a fabulous opportunity to engage with clients and prospect for new ones.

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