How to Spin A Retail Story

The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.
The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.
The Ultra Hydrating Masque is a moisturizing masque treatment, specifically for curly and wavy hair types, that delivers vital nutrients to hydrate and repair curly hair while maintaining natural curl formation.
Marine Thickening Balm, from ECRU New York’s Signature collection, makes hair look thicker and fuller by plumping hair from the inside out while strengthening over time with continued use.
ECRU New York’s Dry Texture Spray in 6.5oz is now available in a travel-friendly, 2oz size. The highly versatile Dry Texture Spray is a hybrid of dry shampoo alternative and hair spray, and also an essential travel or gym bag go-to staple.
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