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How to Win a Regional 'Best Of' Competition

Each year, regional magazines in cities across the country assemble a "Best Of" issue where residents vote for their favorite establishments. Knowing this is an excellent strategy for exposing their brand to potential new clients, the owners of RedBloom designed a marketing program to encourage their clientele to vote. Check out this winning idea that captured a 2020 STAMP award.

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5 Content Ideas to Capture Audience Attention on Social

As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.

10 Online Branding Strategies to Grow Your IRL Business

Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.

How the Shutdown May Have Impacted Your Google Ranking

Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.

STAMP 2020: Van Michael's Website

Van Michael revamps its website, positioning the salon as a fashion leader while showcasing its culture and history. The result earned the salon a STAMP 2020 award. Check it out.

STAMP 2020: Cloud 9's Website

Cloud 9 Salon and Spa in Flower Mound, Texas, updates its website to focus on the team, which helps drive their traffic. This website was an honoree in the STAMP 2020 program.

STAMP 2020: Interlocks' COVID-19 Client Communications

With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.

STAMP 2020: PENZONE Salons + Spa's COVID-19 Client Communications

Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.

The 2020 Competition Categories for STAMP

Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!

Attend a Virtual VisionQuest to Help You Move Forward

Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.

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