The move strengthens Henkel's professional hair care portfolio with category-leader in fast-growing curly hair segment and adds complementary product range with strong innovation capabilities.
With a proven track record for delivering growth, Schaeffler has hit the ground running. We asked him to point out some of his priorities for the year and going forward for DevaCurl.
Schaeffler will focus on accelerating DevaCurl’s growth and continuing to build awareness among consumers and stylists.
MODERN can't wait for Premiere Orlando, June 3-5, 2017, at the Orange County Convention Center in Orlando, Florida. From the mainstage to the showfloor, to the classooms and a special HAIR+ class with team MODERN (Monday at 11am in room W309A), this is a can't-miss event.
The DevaFuser uses the air velocity from a hair dryer, allowing the ability to quickly dry hair without disturbing the curls’ natural texture.
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