Clients want access to easy and seamless booking, a key decision factor for both trying another provider and remaining loyal.
Today's consumers today are not the consumers of yesterday. They are more resourceful, selective, technological, and accustomed to convenience. And, they are searching for salons who will actually listen to them and make genuine efforts to cater to their preferences and meet their needs. Learn to adapt like a chameleon.
Eurisko's Leon Alexander studies the emerging consumer trends of instant gratification, borrowing, customization and entertainment, then sketches out plans for the salon business design of the future.
Leon Alexander is on a mission.In fact, Alexander, who holds a Ph.D. in behavioral psychology and is the founder and president of the salon design company Eurisko, is striving to elevate the thinking of the professional salon industry on how to ...
Eurisko's Leon Alexander returns to continue our journey into understanding the consumer's mind.
Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business–the beauty industry business.
As we exit the current recession, a new experience economy will be centered on one of the most fundamental human motivators: our need for self-esteem.
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