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ECRU New York Curl Perfect Ultra Hydrating Masque

The Ultra Hydrating Masque is a moisturizing masque treatment, specifically for curly and wavy hair types, that delivers vital nutrients to hydrate and repair curly hair while maintaining natural curl formation.

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Kenra Platinum Luxe Shine System

The NEW Luxe Shine System from Kenra Professional is a two-part system enriched with precious gold to transform dull, lifeless hair and provide more manageability, smoothness, body and shine.

Truss Professional's INFUSION Shampoo & Conditioner

The INFUSION Shampoo and Conditioner by Truss Professional revives dry, dull and brittle hair while cleaning, moisturizing, reconstructing and providing protective sealing.

Pravana's Intense Therapy Lightweight Healing Regimen

This three-piece hair care collection was inspired by the Intense Therapy Leave-In Treatment and delivers the same scent with healing benefits.

Aveda to Bring Back Customer Favorite Ahead of 40th Anniversary: Cherry Almond Conditioner

Ahead of Aveda’s 40th anniversary this fall, the brand will be relaunching one of its first products. In 1978, Horst Rechelbacher launched Aveda with a handful of shampoos and one conditioner: Cherry Almond Bark. The conditioner was a fan favorite for 30 years and was discontinued just over a decade ago.

Kenra Launches New Platinum Detox & Deflect System

Pollution can be dulling and damaging to the hair. Renew radiance with the Kenra's new Platinum Detox & Deflect System. The line features a safe for color daily shampoo and conditioner and a weekly Deep Detox Scrub enriched with activated charcoal to detoxify and precious diamond dust to deflect everyday pollutants.

It's a 10 Launches Miracle Blow Dry Collection

It's a 10 founder and CEO Carolyn Aronson wanted to create a collection geared toward perfecting a super glossy blow dry at home.

R+Co Releases Four New Products

The four products include a shampoo, conditioner, cleansing rise, and pomade stick.

SEVEN Haircare Introduces Kente Bond System

SEVEN Haircare has introduced Kente Bond professional hair care designed to deliver lasting benefits to damaged hair.

Aveda Releases 3-step Invati Advanced Solutions for Thinning Hair

Aveda has released the 3-step Invati Advanced Solutions for Thinning Hair.