client loyalty

Perfect Pairing: Why Matching Clients with the Right Hairstylist Matters

Gary Harlan offers 7 considerations when matching new clients to their future professionals, ensuring a perfect fit.

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Strategies on Getting and Retaining Client Attention

Attracting new customers and keeping them retained is the key to your future growth. Coach Lauren Smith shares five strategies that will help you grow a bigger, more loyal client base.

86% of Americans Will Switch Salons to Follow Their Favorite Stylist

While salons strive to build lasting loyalty with their clientele, a new research report from Phorest Salon Software shows the lure of a favorite stylist is stronger.

3 Steps to a Simple, Profitable Summer Service Menu

Beauty 360's Allyson King shows you how to make your summer service menu more client friendly, and she suggests a way to incentivize your clients to increase their frequency.

Minerva Beauty Expands Catalog on the L'Oreal LEVEL Loyalty Program

As part of L'Oreal's LEVEL Loyalty Program, members can redeem points to purchase Minerva styling chairs, shampoo bowls, shampoo systems, styling stations, Easydry towels and more.

The Client Takes Center Stage in the 4th Week of Data-Driven Salon Experience

Your loyal client represents success to your business. The fourth week of the Data-Driven Salon Experience focuses on strengthening that loyalty to build your revenues.

A New Helpful Guide Points Cancer Victims to Financial Resources; A Good Resource to Share with Impacted Clients

Beyond the physical and emotional impact of cancer, victims also suffer financial hardship. A new digital guide from CouponChief helps patients break down the costs of cancer, points them to helpful resources and offers money-saving strategies. Share this free resources with guests who share their cancer journey with you and your team.

National Survey Reveals How Consumers Choose Their “Go-To” Small Businesses

The survey finds consumers are pickier when it comes to finding a hairdresser or barber than a doctor. Findings also indicate consumers are more likely to be loyal to a particular employee than the overall business.

Come Back Stronger Than Ever After Crisis: Build Customer Loyalty Now

The most effective ways to retain your current clients and acquire new ones--during a crisis or otherwise--is to make them feel invested in your brand. Ray Clopton, CEO of Wilbur, shows you how.

Coronavirus Communications With Your Clientele

These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.

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