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client loyalty

National Survey Reveals How Consumers Choose Their “Go-To” Small Businesses

The survey finds consumers are pickier when it comes to finding a hairdresser or barber than a doctor. Findings also indicate consumers are more likely to be loyal to a particular employee than the overall business.

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Come Back Stronger Than Ever After Crisis: Build Customer Loyalty Now

The most effective ways to retain your current clients and acquire new ones--during a crisis or otherwise--is to make them feel invested in your brand. Ray Clopton, CEO of Wilbur, shows you how.

Coronavirus Communications With Your Clientele

These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.

STAMP 2019: Posh Salon's Loyalty Program for Male Clients

To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.

Instagrammable Moments in 5 Easy Steps

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.

Phorest's TreatCard Gives Salons an Easy Way to Reward Loyal Guests

Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.

Are You Raking In 5-Star Reviews? If Not, Here’s How.

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

Kids in Your Salon Chair: Distraction, Distraction, Distraction

Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.

Why Shannon King Gives His Clients a Game Plan Instead of a Consultation

A multi-service, consultative approach with each client helps Hair + Co. BKLYN boost their average ticket, as well as client retention. Owner Shannon King explains.

When Do You Fire a Client?

How many “chances” should you give yourself to please a client?