client loyalty - Tagged Posts

Net Promoter Score: A Single Metric to Measure Client Experience

Kip Dodson, owner of A Moment's Peace Salon and Spa in Franklin, Tennessee, embraces the Net Promoter Score to measure client satisfaction, give his team a report card and prove the value of his business and the industry.

A New Square Survey Finds 1 in 3 Consumers are in an Open Relationship with Their Hair Stylist

Clients want access to easy and seamless booking, a key decision factor for both trying another provider and remaining loyal.

2024 SALON TODAY 200: Customer Service

In Day 3 of the 2024 SALON TODAY 200, meet the salons in the category of Customer Service. These honorees, including Eneth and Michell Eubanks, founders of MW Salon in Ovideo, Florida, know that customer service impacts the overall experience, and salons and spas that deliver it with each and every visit boost sales, as well as client loyalty.

2024 SALON TODAY 200: Client Retention and Referral

In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.

Strategies for Ensuring Long-Term Success and Profitability

Coach Karen Hardee offers strategies for keeping your chairs full and creating the experiences that have clients coming back for more.

Perfect Pairing: Why Matching Clients with the Right Hairstylist Matters

Gary Harlan offers 7 considerations when matching new clients to their future professionals, ensuring a perfect fit.

Strategies on Getting and Retaining Client Attention

Attracting new customers and keeping them retained is the key to your future growth. Coach Lauren Smith shares five strategies that will help you grow a bigger, more loyal client base.

86% of Americans Will Switch Salons to Follow Their Favorite Stylist

While salons strive to build lasting loyalty with their clientele, a new research report from Phorest Salon Software shows the lure of a favorite stylist is stronger.

3 Steps to a Simple, Profitable Summer Service Menu

Beauty 360's Allyson King shows you how to make your summer service menu more client friendly, and she suggests a way to incentivize your clients to increase their frequency.

Minerva Beauty Expands Catalog on the L'Oreal LEVEL Loyalty Program

As part of L'Oreal's LEVEL Loyalty Program, members can redeem points to purchase Minerva styling chairs, shampoo bowls, shampoo systems, styling stations, Easydry towels and more.