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client loyalty

Are You Raking In 5-Star Reviews? If Not, Here’s How.

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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Kids in Your Salon Chair: Distraction, Distraction, Distraction

Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.

Why Shannon King Gives His Clients a Game Plan Instead of a Consultation

A multi-service, consultative approach with each client helps Hair + Co. BKLYN boost their average ticket, as well as client retention. Owner Shannon King explains.

When Do You Fire a Client?

How many “chances” should you give yourself to please a client?

2019 Salon Today 200: Retention and Referral Programs

Meet the 2019 SALON TODAY 200 honorees in the category of Retention and Referral Programs. These salons know that their ability to attract new guests can fuel their growth, but the ability to get those clients to return again and again determines their overall success.

Easy to Manage Referral Programs for Salons

Are your guests excited to spread the great news about your salon to everyone they know? When they do, are they being thanked? If your goal is to begin a program that is easy to manage, you’re in luck! In this article Salon Today Blogger Kati Whitledge shares how her staff at Be Inspired Salon captures guest referrals, how they thank them, and how they gift them for their advocacy.

STAMP 2018: Offering a VIP Program to Reward Your Clients

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

OWNER TO OWNER: How Every Guest Gets Celebrity Treatment at the Julius Michael Scarsdale Hair Salon

At the Julius Michael Scarsdale Hair salon in Scarsdale, NY co-owners Julius Michael and Monica Wald never single anyone out for special treatment. As far as they’re concerned, every client is entitled to a celebrity-worthy experience! Here’s how they make each customer feel like a star!

Salon Today Recommends: Rewarding Your Loyal Clients, 6-Figure Success & Systems for Your Men's Business

Salon Today and Aveda Means Business are both dedicated to helping salons and spas grow and thrive, helping beauty professionals meet their full potential. Read how one salon thanks their long-time loyal guests through an annual guest appreciation event; how one stylist spent his entire career focused on the business of men’s grooming; and how a grass-roots effort stopped a bill that required cosmetology schools to reduce its required hours. Plus more!

OWNER TO OWNER: 6 Ways Ochoa Salons & Spas Cultivates Loyalty

The owners at Ochoa Salon & Spa believe in the power of loyalty and they never veer from this core ethos. Here are 6 ways they foster a creative team, one that thrives on the power of relationships and grows into a multi-generational success story.