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client experience

Day Two of the Data-Driven Salon Sets You Up for a Successful Future

From an eye-opening panel on staff recruitment and retention to examining the seven steps of the client journey, Day Two of the Data-Driven Salon Experience helps you strengthen your business today and prepare for the future.

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The Future of Social Distancing for Restrooms

As your salon reopens, you have to consider social distancing in every aspect of your service, including how your restroom is used. A new tool helps your staff members and clients know when the restroom is available.

How to Keep Reinventing the Client Experience

Joey Coleman, author of "Never Lose a Customer Again,' will be a featured speaker in a complimentary webinar presented by ISBN. Find out how to register for the webinar, which is open to anyone.

Creating a Great Client Experience in a COVID-19 World

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

Editor's Note: Salon Finder

After reading a copy of SALON TODAY at her longtime salon Penzone Salons + Spas, a client reaches out to Editor Stacey Soble to help her find a salon after her move to Tucson, AZ. The team at Gadabout Salon Spas welcome her with open arms, while Debra and Chuck Penzone give their former client a surprise that makes her feel like a celebrity.

Are You Raking In 5-Star Reviews? If Not, Here’s How.

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

Why Shannon King Gives His Clients a Game Plan Instead of a Consultation

A multi-service, consultative approach with each client helps Hair + Co. BKLYN boost their average ticket, as well as client retention. Owner Shannon King explains.

A Beauty Service with a Reading

New York's Boom Boom Brow Bar is enriching its client experience by adding tarot card readings to the service menu.

How to Know When It's Time to Fire a Stylist

Letting go of a team member is never easy, but sometimes it is necessary in order to maintain the culture and a positive environment in your salon. Here are some things to consider before you terminate an employee.

What Pizza Can Teach You about Customer Service

Domino’s new Carryout Insurance illustrates that you have a problem when a guest is unhappy, even if it’s not your fault. The DiJulius Group demonstrates the value of having an insurance policy for your salon services.