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Tips for Making Luxury Look Effortless

Salon Owner Nicole Strachan examined all her systems and thought about ways to integrate luxury into her client experience. Here, she shares her top tips.

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7 Examples of How Art Can Enhance the Client Experience

An original piece of art can elevate the client experience by evoking an emotion, connecting the client to the brand and making the service memorable. See seven of our favorite examples of salon art.

7 Ways to Create an Emotional Connection with Your Customers

Client Service Guru John DiJulius shares seven ways you and your salon team can create an emotional connection with your clients, and why that is more important today than ever. DiJulius follows that up by sharing the most remarkable customer service story he has ever heard and what you can learn from it.

3 Strategies to Avoid Customer Loss

Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.

Day Two of the Data-Driven Salon Sets You Up for a Successful Future

From an eye-opening panel on staff recruitment and retention to examining the seven steps of the client journey, Day Two of the Data-Driven Salon Experience helps you strengthen your business today and prepare for the future.

The Future of Social Distancing for Restrooms

As your salon reopens, you have to consider social distancing in every aspect of your service, including how your restroom is used. A new tool helps your staff members and clients know when the restroom is available.

How to Keep Reinventing the Client Experience

Joey Coleman, author of "Never Lose a Customer Again,' will be a featured speaker in a complimentary webinar presented by ISBN. Find out how to register for the webinar, which is open to anyone.

Creating a Great Client Experience in a COVID-19 World

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

Editor's Note: Salon Finder

After reading a copy of SALON TODAY at her longtime salon Penzone Salons + Spas, a client reaches out to Editor Stacey Soble to help her find a salon after her move to Tucson, AZ. The team at Gadabout Salon Spas welcome her with open arms, while Debra and Chuck Penzone give their former client a surprise that makes her feel like a celebrity.

Are You Raking In 5-Star Reviews? If Not, Here’s How.

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.