To help you strengthen your business for the uncertain economic times ahead, Boulevard's Shanalie Wijesinghe steers you away from recession strategies and toward resiliency tactics.
A recent study found that only 20% of hairstylists in the United States make more than six figures a year. So what makes those 20% different from the rest? The research found these stylists had one critical characteristic in common, they have mastered the client experience.
Whether a salon carries perfume in its retail or their clients are attracted to the scent of the haircare or skincare lines it carries, fragrance plays an important role in the both the client experience and retail sales. Here, a research study digs a little into the most popular scents.
Salon Owner Nicole Strachan examined all her systems and thought about ways to integrate luxury into her client experience. Here, she shares her top tips.
An original piece of art can elevate the client experience by evoking an emotion, connecting the client to the brand and making the service memorable. See seven of our favorite examples of salon art.
Client Service Guru John DiJulius shares seven ways you and your salon team can create an emotional connection with your clients, and why that is more important today than ever. DiJulius follows that up by sharing the most remarkable customer service story he has ever heard and what you can learn from it.
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
From an eye-opening panel on staff recruitment and retention to examining the seven steps of the client journey, Day Two of the Data-Driven Salon Experience helps you strengthen your business today and prepare for the future.
As your salon reopens, you have to consider social distancing in every aspect of your service, including how your restroom is used. A new tool helps your staff members and clients know when the restroom is available.
Joey Coleman, author of "Never Lose a Customer Again,' will be a featured speaker in a complimentary webinar presented by ISBN. Find out how to register for the webinar, which is open to anyone.
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