client experience

5 Ways to Craft A Better Client Experience

As competition for a client's business heats up, one of the best ways to retain their loyalty is by offering an enhanced experience. Salon Cadence's Ronit Enos shows you five quick ways to craft a better experience.

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The Power of Intuition and Empathy in Elevating the Client Experience Amid Haircare Challenges

Every client who enters your salon carries a unique story, often concealed beneath layers of emotions and experiences. By understanding the unique journeys of your clients, you have the power to uplift their experiences, providing not just hair solutions but also comfort, empathy, and empowerment.

A Business Lesson from the Art World

The shift towards a consumer-centric salon model represents a significant evolution in how salons engage with their customers and art can be the catalyst. When you can make the customer's journey immersive and personalized, you differentiate your business and create a profit-centric business model.

Strategies for Ensuring Long-Term Success and Profitability

Coach Karen Hardee offers strategies for keeping your chairs full and creating the experiences that have clients coming back for more.

Perfect Pairing: Why Matching Clients with the Right Hairstylist Matters

Gary Harlan offers 7 considerations when matching new clients to their future professionals, ensuring a perfect fit.

Sorry, Doing These Things Won't Recession-Proof Your Salon

To help you strengthen your business for the uncertain economic times ahead, Boulevard's Shanalie Wijesinghe steers you away from recession strategies and toward resiliency tactics.

How to Become a Six-Figure Hairdresser

A recent study found that only 20% of hairstylists in the United States make more than six figures a year. So what makes those 20% different from the rest? The research found these stylists had one critical characteristic in common, they have mastered the client experience.

A Fragrance Study Reveals the Most Popular Perfume Notes

Whether a salon carries perfume in its retail or their clients are attracted to the scent of the haircare or skincare lines it carries, fragrance plays an important role in the both the client experience and retail sales. Here, a research study digs a little into the most popular scents.

Tips for Making Luxury Look Effortless

Salon Owner Nicole Strachan examined all her systems and thought about ways to integrate luxury into her client experience. Here, she shares her top tips.

7 Examples of How Art Can Enhance the Client Experience

An original piece of art can elevate the client experience by evoking an emotion, connecting the client to the brand and making the service memorable. See seven of our favorite examples of salon art.

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