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3 Touchpoints to Reconnect with Clients & Get Them Back In

In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.

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5 Content Ideas to Capture Audience Attention on Social

As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.

Profiles in Courage: Salvatore Minardi Eases the Fears of Clients and Team Members

An open door and an open heart help Salvatore Minardi and his team weather a four-month shutdown and tackle continuing fears about reopening amid a pandemic.

How to Communicate When an Employee or Guest Tests Positive for COVID-19

In SALON TODAY's Burning Questions series, Summit Salon's Heather Bagby offers advice to owners and managers regarding what actions to take when a guest or employee tests positive for COVID-19.

8 Steps to Ensure Clients Choose Your Salon Over the Competition

Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?

Opening a Salon and Building a Culture Amid a Pandemic

When Mark DeBolt and Ryan Trygstad opened their new Manhattan salon this spring, they hadn't factored in a pandemic. They wisely used the time when they couldn't open to alter their salon design to adapt to new protocols, build their communication strategy and grow their culture with their new team.

The 3 Marketing Emails You'll Need for A Successful Salon Reopening

How and what you communicate to your clients is an essential part of your reopening plans. In his newest blog, Phorest's Chris Brennan walks through three emails you should be sending your clients, including the reopening announcement, the confirmation email & SMS and the waiting list email and SMS.

Creating a Great Client Experience in a COVID-19 World

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

4 Ways to Ensure Your Hold Harmless Waiver is Valid and Enforceable Before You Reopen Your Salon

As salons move toward reopening, owners need to consider asking their incoming clients to sign a "Hold Harmless Waiver," a document that releases the salon from liability should the client contract COVID-19. In this blog, Attorney Kelley Keller explains what the document is, why it's important, when it's not enforceable, and what needs to be in it.

Communication Maintains Connections During COVID-19

In this blog, STX Cloud's Jeff Mason offers a number of ideas for strengthening your business during a the COVID-19 business slowdown or closure. Now is the time to roll up your sleeves and get busy.