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Opening a Salon and Building a Culture Amid a Pandemic

When Mark DeBolt and Ryan Trygstad opened their new Manhattan salon this spring, they hadn't factored in a pandemic. They wisely used the time when they couldn't open to alter their salon design to adapt to new protocols, build their communication strategy and grow their culture with their new team.

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The 3 Marketing Emails You'll Need for A Successful Salon Reopening

How and what you communicate to your clients is an essential part of your reopening plans. In his newest blog, Phorest's Chris Brennan walks through three emails you should be sending your clients, including the reopening announcement, the confirmation email & SMS and the waiting list email and SMS.

Creating a Great Client Experience in a COVID-19 World

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

4 Ways to Ensure Your Hold Harmless Waiver is Valid and Enforceable Before You Reopen Your Salon

As salons move toward reopening, owners need to consider asking their incoming clients to sign a "Hold Harmless Waiver," a document that releases the salon from liability should the client contract COVID-19. In this blog, Attorney Kelley Keller explains what the document is, why it's important, when it's not enforceable, and what needs to be in it.

Communication Maintains Connections During COVID-19

In this blog, STX Cloud's Jeff Mason offers a number of ideas for strengthening your business during a the COVID-19 business slowdown or closure. Now is the time to roll up your sleeves and get busy.

10 Business Communication Tips to Take Back Control During COVID-19 Crisis

The World Health Organization's announcement about COVID-19 pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies often do not know what to do and how to communicate with customers, partners and even their own employees. The founder of the digital communication agency Blue Oceans PR share tips on how to manage this situation.

Coronavirus Communications With Your Clientele

These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.

How 3 Salons are Coping with the Impact of Coronavirus

As the world descends into madness over the Coronavirus, three salons--Eva Scrivo Salon, Ginger Bay Salon and Spa and Whip Salons--share communications they're sending employees and staff, including an economic preparedness plan.

How to Know When It's Time to Fire a Stylist

Letting go of a team member is never easy, but sometimes it is necessary in order to maintain the culture and a positive environment in your salon. Here are some things to consider before you terminate an employee.

Dos and Don’ts When Communicating with Upset Guests

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.