carol augusto

Carol Augusto: A Passionate Advocate for Beauty Business Education Passes Away

Carol Augusto, executive director of Serious Business for the past 20 years, passed away in late February. A lifelong learner, she spent her life helping salon leaders grow both professionally and personally.

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Serious Business Reinvents for 2021

A premiere conference for salon onwers and managers pivots to a virtual platform for a one-of-a-kind experience and memorable keynote speaker.

Serious Business 2018 Helps Salons to Pivot in an Ever-Changing World

With a dynamic lineup of mainstage speakers and a compelling selection of breakout sessions, Serious Business 2018 helps nearly 1,900 salon owners, managers and stylist establish their center and make their next business move.

The Absolute Most Inspiring Way to End a Business Conference

At Serious Business 2017 in New Orleans, Mindvalley's Vishen Lakhiani demonstrates the power of his message by getting 1,400 people on their feet, singing Queen's Bohemian Rhapsody . Experience the moment, or relive it, with Salon Today's video.

Serious Business Challenges Attendees with Question, "Will You?"

Serious Business 2017 challenges attendees to consider what will they do to be who they want to be, and an inspiring roster of speakers help them begin that transformative journey.

Exploring What You Will do at Serious Business

Neill Corporation's Debra Neill Baker and Carol Augusto detail plans for Serious Business 2017, including revealing the theme and announcing the keynote speakers and breakouts.

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