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Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

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5 Ways to Build a Trusted Brand

As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.

This Salon Owner Found a Dryer That’s Actually Good for Her Business

Hair dryers are standard equipment that lets you finish your clients looks. Here’s how salon owner Pekela Riley discovered a way to reduce service time and elevate client satisfaction with a dryer that delivers results, has a sleek polished look and offers the health benefit of being light weight.

How to Spin A Retail Story

The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.

Beauty In Her Blood: An Industry Icon Reflects on a Beautiful Career

Joni Rae Russell has launched countless products and bolstered hundreds of brands. As she prepares to close her business and enjoy some well-deserved relaxation, we asked her to share her thoughts on a life in beauty.

Five Reasons to Private Label and Future-Proof Your Salon Retail Business

With the confusing sea of hair products available today, putting your own brand on the bottle or tube can be a smart business move. Private label comes with its own set of challenges, of course, but a company called Naturich Labs Inc. believes it has solutions!

Branded Creative Group’s Sasha Dominguez on Creating a Brand with Staying Power

Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.

9 Ways to Make a Positive First Impression & Excel at In-Person Branding

You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.

Build Branding: Garrison's Barbershop Celebrates Robbie Burns Day With Single Malt Scotch

Described as "a modern take on a classic shop," Garrison's delivered on that promise with a celebration on Robbie Burns Day that blended modern marketing with old school barbershop culture.

Learn How to Create Social Media Magic

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.