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Announcing the 2022 STAMP Honorees

In Show-and-Tell style, 37 honorees share successful and very borrowable marketing ideas in the 10th annual STAMP (SALON TODAY Annual Marketing Program.)

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A Strong Branding Strategy Propels One Barbershop's Growth

A mid-career shift prompts Todd Sambuco to leave corporate America, attend cosmetology school and open up a barbershop, leveraging all he learned about branding to quickly grow a successful business in Charlotte, North Carolina.

Building a Salon culture is All About Communication

Twylla Jane, a Sam Villa Ambassador and the owner of Lumos Nox Salon in Naperville, talks about how the Harry Potter series helped her with her salon name, branding and culture.

10 Online Branding Strategies to Grow Your IRL Business

Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.

A New Report Helps Companies Lead Their Brands Into the Future

The first-ever issue of Brand XT dives into the insights and stats into how COVID-19 has affected the Corona beer brand, the relevance of influencers over time, and the brands that are leveraged their position to do good.

The 2020 Competition Categories for STAMP

Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!

Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

5 Ways to Build a Trusted Brand

As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.

This Salon Owner Found a Dryer That’s Actually Good for Her Business

Hair dryers are standard equipment that lets you finish your clients looks. Here’s how salon owner Pekela Riley discovered a way to reduce service time and elevate client satisfaction with a dryer that delivers results, has a sleek polished look and offers the health benefit of being light weight.

How to Spin A Retail Story

The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.

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