OLAPLEX, the creator of the bond building category, is making it easy for everyone to discover healthy hair by taking it to them in three cities this weekend.
Olaplex became a global sensation, paving the way for a completely new category of hair care called “bond-building.”
Wella is launching an end-to-end bond repair system: WellaPlex + FusionPlex. For the next 30 days, when you create a MyWellaStore.com account, you’ll receive a free FusionPlex $50 stylist kit on your first purchase.
Most recently, Dennis Bernard developed what he considers to be his second most innovative product and its success is bringing him out of semi-retirement.
Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new Blondme helps hairdressers to blonde and bond their clients’ hair in one easy step, while the care range helps to maintain the hair’s repaired condition.
As color trends get bolder, the need to protect against damage and breakage becomes greater. Enter Fibreplex Bond Enforcing System from Schwarzkopf Professional. The three-step system strengthenes the hair and is suitable for salon applications and at-home care.
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