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Spend a Day with Master Colorist, Beth Minardi at Art of Business May 15th

Are you booked May 15? If not, join America's hair color icon Beth Minardi as she helps you reach the highest possible level of professional hair color expertise. Listen and learn as Minardi demonstrates her legendary techniques in highlighting, dimensional hair coloring, modern color, gray coverage and corrective color.

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5 Reasons to Attend Premiere Orlando 2017

MODERN can't wait for Premiere Orlando, June 3-5, 2017, at the Orange County Convention Center in Orlando, Florida. From the mainstage to the showfloor, to the classooms and a special HAIR+ class with team MODERN (Monday at 11am in room W309A), this is a can't-miss event.

Don't Miss This: Hair Color Stage Presentations at Premiere Orlando

Premiere Orlando's Hair Color Stage will showcase trends and techniques from some of the biggest names in the industry.

The Business of Hair Color: Get the Right Light

Beth Minardi, co-owner of Minardi Color Perfect Lighting, discusses the importance of lighting to the work of a colorist.

The Business of Hair Color: Under Promise, Over Deliver

Great colorists master the art of managing client expectations.

The Business of Hair Color: Write Your Script

Infuse your color consultation with language that excites the client about a service, suggests Beth Minardi.

The Business of Hair Color: Make Your Color Shine

Color guru Beth Minardi reminds salons to put their best color foot forward at all times.

2013 Enterprising Women: Beth Minardi

As an internationally acclaimed colorist, educator and product consultant, Beth Minardi has dedicated her career to the elevation of salon coloring to an art form.

JOICO's Monumental Moment

Joico announced monumental news--and lots of it--at combined sales and education events in Long Beach, CA.

Beth Minardi Signature Color

All through her professional life, the master colorist and industry icon Beth Minardi has been working toward realizing her biggest dream: to create a superior approach to hair coloring. With Joico's help, this dream is now realized with the launch of her own hair color line, Beth Minardi Signature – a rich, advanced performance professional hair color system featuring 56 dimensional, high-shine shades.