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A Blogger's Take on September's Issue

The September issue of SALON TODAY focused on the new beauty shopper. Two articles stood out – A Window into the Consumer Mind, by Rosanne Ullman, and 1:1 The New Beauty Shopper, a special advertising section sponsored by P&G Professional. Window is a fabulous article about designing retail environments to influence buying behavior. Both articles have nuggets of information for salon owners to carefully consider. Both also missed the mark.

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Intergenerational Product Marketing

At the PBA Symposium this summer, Group 3 Marketing created lots of buzz about our intergenerational research that was sponsored by BSG/Cosmoprof and KPSS.

Bye Bye Boomers, Hello Gen Y

If you believe, as we do, that a salon's business strategy has to encompass more than just five-star service to thrive, then join us as we take you to the Sixth Star. Our Group 3 Marketing Sixth Star strategy is simple. It's a customer centric strategy that puts the customer at the heart of every salon. It supports our belief that the marketing landscape is changing in a multitude of directions and is driven by technology and consumer demographics.

From the Inside Out

At ISSE last month, we introduced a marketing workshop called, "Grow Your Business from the Inside Out." There's been a lot of interest around this subject, and we will carry it in these blogs for awhile.

Marketing for the 2K10 Decade

Congratulations! You have survived the "00" decade. Maybe not in the style you and your team expected, but nonetheless, you are survivors. It began with the Y2K scare that kept us home because we were afraid the planes would not fly and our computers would crash, got worse with 9/11, got complicated with wars in Iraq and Afghanistan, and is ending with the worst recession since the Great Depression in tandem with the deepest political divides ever experienced, as evidenced by the current health care debate.

The Recession is Over: Now, It's Going to Get Interesting

You are doing business in the new economy. What does that mean for salon owners this holiday season? Well, it's not business as usual. If your holiday plans are the same as last year, you might not see the growth you need to survive. Yes, there are positive signs to the end of the recession, but the recovery will not be swift or easy.

Marketing You

The majority of your salon guests walk out of your salon without receiving a product recommendation. And, a majority of salon guests never or rarely buy products from a salon. Here are my top marketing tips for changing that situation, and establishing your salon as a retail center.

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