attracting new clients

Beyond Word of Mouth: How to Attract High-End Clients in the Digital Age

In today's digital world, word of mouth isn't enough to attract your dream clients. Blogger Dawna Jarvis talks about the importance of providing exceptional customer service, offering premium services and packages, building a strong online presence and defining your niche.

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Strategies on Getting and Retaining Client Attention

Attracting new customers and keeping them retained is the key to your future growth. Coach Lauren Smith shares five strategies that will help you grow a bigger, more loyal client base.

How Sustainability Can Help You Differentiate Your Salon and Attract New Guests and Talent

Did you know that 84% of your salon guests care about the impact your business makes on the environment? This webinar gathers four salon leaders to talk about the importance of environmental sustainability and how it can help you position your salon as a leader and offer a means to attract new guests and talent.

SALON TODAY 200: Sean Rocco Fill Chairs Using Tech Tools

Data Axle helps the salon identify new residents to their area in Charlotte and target them via email or direct-mail. The owners are impressed with their ROI.

SALON TODAY 200: Von Anthony Salon Resets Its Life Cycle

Post-pandemic clientele, along with a team shift, bring a younger vibe.

Slow Times Are Opportunities to Recruit New Clients

One NYC salon uses social media and salon apps to pull in people for a last-minute styling or deep-conditioning service.

Financial Trends: Client Retention Is the Metric for Success

As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.

Authentic Messaging Wins With Clients – Both Current & Potential

As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.

Salon Features Designed with the Stylist In Mind

"Good stylists want to work at relevant high-end salons….and good customers flock to where the good talent is." Here's how this salon is staying relevant and showing area salons how to do the same.

Turning a Website Traffic Jam into New Clients

Our favorite SEO expert is back. Lucas Renfroe shares tips that help you turn your website into a lead generation machine--bringing in new clients through your salon doors every day.

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