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Be Our Guest: Successful Client Strategies for Retention, Referral and Prebooking

The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.

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What Appointment S-T-R-E-T-C-H-I-N-G Costs You

Eufora's Joanne Magana calculates the cost of appointment stretching and arms owners, stylists and front desk personnel with scripts to aid in the prebooking process. A great lesson for your next staff meeting.

How Salon Software Helps Us Succeed

As a salon marketing strategist and SEO expert, Dustin McCorchuk had a list of musts when it came to choosing a software management system for he and his wife Rachel's salon. Find out what functions were critical for him.

The Science of Effective Scheduling

Shag Spa and Salons' Natasha and Fred Klages explain how they've managed to get the scheduling down to a science.

How to Minimize No-Shows

Recapture lost revenue by minimizing your no-shows. Rosy's Jim Bower shows you how to better communicate with clients to get them in the salon on time for their appointment.

Nicole Morris on Mobile Devices in the Salon and Spa

As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.

Marlo Beauty Supply and Schedulicity Enter Partnership

Schedulicity and Marlo Beauty Supply have announced a strategic partnership together. This union will enable the beauty supply company to offer its over 50,000 salon professionals an efficient digital method to book appointments and order supplies.

The Salon Industry Business Artist (Book Review)

Eric Mokotoff has created an explosion of ideas and provided the tools to challenge our salon industry to grow beyond mediocracy. By focusing on the client, owners and stylists become one team, striving for the excellence of the experience and finished outcome. He challenges us to drive forward with our passion and use education to grow.

The Carrot Principle (Book Review)

Review of The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent and Accelerate Performance

Basic Black (Book Review)

Reviewed by Gretchen Monahan, CEO, President and Coach, Gretta Enterprises (consists of three Boston-area, full-service Grettacole salons and spas, the GSpa and Grettaluxe fashion boutique)