According to new data from Book Salon, salon entrepreneurs without digital booking systems are likely losing tens of thousands of dollars annually because of missed bookings.
Maybe it's not you; it's them. Check Booksy's survey of 15 major cities ranked by percentage of clients who don't show up for their beauty or wellness appointment.
While you might be focused on your salon team's Halloween costume contest, your clients are already contemplating booking their Christmas appointments, according to data from Phorest Salon Software. That means now is the time to get your holiday marketing rolling.
New research shows 46% of appointments are booked when salons are closed, and 43% of Gen Z clients expect salons and spas to offer online booking.
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