Inclusivity, Diversity and Friendship: amika Launches All Hair Is Welcome Campaign
The campaign is set to underscore these values that propel the brand to be “a friend to hair, hairstylists, to her, him, them and you.”
The campaign is set to underscore these values that propel the brand to be “a friend to hair, hairstylists, to her, him, them and you.”
This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.
The amika team will be honored with the City of Hope Spirit of Life Award.
If you were stranded on a desert island and could only bring ONE product with you, what would it be? MODERN readers share their must-have product for traveling here, there, and EVERYWHERE!
Don't let limp hair cause a scandal! Amika's new Vandal Volume Powder Spray brings life to flat hair while also nourishing it.
There is opportunity everywhere for learning, inspiration and connection at the International Salon and Spa Expo in Long Beach.
Riggs joined the company seven years ago and has overseen tremendous growth for the brand.
Their gorgeous graphics and stylish show bags were the first thing people noticed about the amika brand when it launched. A New York-based professional line consisting of styling tools and the Obliphica hair care system, amika’s image continues to impress as the brand communicates its fashion-forward message to stylists across the country.
Ruth Roche stopped by ARTIST SESSION and talked to some of the artists about some of their favorite items in the Goody Bag.
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