It doesn’t sound hyperbolic to be certain that the men’s grooming boom is here to stay—but, it hasn’t always been that way. Paul Wilson, American Crew Global Artistic Director, talks men’s grooming history, trends and the everlasting importance of education.
On Saturday, December 1, barbering, bikes, American Crew and Bellus Academy will come together to celebrate the opening of Bellus Academy’s Chlula Vista campus. From 5 p.m. to 9 p.m. the “Style for the Road” event will feature style demonstrations by some of American Crew’s most accomplished guest artists and offer free haircuts to guests. Larisa Love will be sharing all the excitement on Instagram.
American Crew honored Veteran’s Day by setting up shop at Fort Belvoir Exchange in Virigina, the largest army and air force Commissionary in the world.
Ahrens will be overseeing American Crew, CND and Revlon Professional in the U.S. and Canada.
Earlier this year, American Crew announced its partnership with another American brand known for embracing trends yet sticking to its classic core: Harley-Davidson. To celebrate the partnership, editors and American Crew artistic team members were invited to Milwaukee for Harley-Davidson’s 115th anniversary celebration
Alyssa Lynn Von (@ladyvonbarber), winner of the American Crew U.S. All-Star Challenge in 2015, is promoting the work of other barbers and men’s groomers by taking tours of barbershops and sharing a behind-the-scenes look at these bastions of barbering.
Eight leading professional beauty brands showcasing a NEXTGEN team who, along with their mentors, will interpret the theme “EXPOSED” in a runway expression done in hair, makeup and nails.
American Crew Fiber Cream combines flexibility with control, while giving hair refined texture and a natural shine finish.
American Crew supported Berklee Institute for Creative Entrepreneurship with a scholarship pledge in honor of the music legend, Elvis Presley.
In honor of the ultimate style icon, Elvis Presley, American Crew is releasing a limited edition run of some of their best-selling products with custom designed labels that feature "the King of Rock 'n' Roll."
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