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Serious Business

How to Practice Happiness

As a salon owner, one of your management responsibilities is to lead your team and yourself to happiness, but best-selling author and happiness coach Neil Pasricha stresses the key is practicing happiness. Before he takes the stage at Serious Business, Pasricha talks to SALON TODAY about reprogramming your brain and how he discovered his own happiness.

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Serious Business Recap: Get Out of Your Own Way

A carefully curated list of inspirational speakers at Serious Business 2019 help the 1,500 salon owners, managers and beauty professionals clear their pathways to evolved thinking.

Paris Parker Designs a Communal Creative Space to Inspire its Team and the Industry

Above the newest Paris Parker location in New Orleans, Neill Corporation creates Studio 633, a communal creative space that can be used for photo shoots, education session, small events and business meetings.

Building a Culture around the Momentum of Love Week

At J. Nicolle Salon and Spa, Jennifer Kennedy takes the concept of Love Week, which she heard about at Serious Business in 2017, and develops culture-building and marketing programs around it.

Celebrating the Salon Today 200 at Serious Business

With a fun video contest and a certificate ceremony, more than 400 people celebrate the Salon Today 200 at a special reception held at the close of Serious Business.

Serious Business 2018 Helps Salons to Pivot in an Ever-Changing World

With a dynamic lineup of mainstage speakers and a compelling selection of breakout sessions, Serious Business 2018 helps nearly 1,900 salon owners, managers and stylist establish their center and make their next business move.

Shopping Van Michael for Business Inspiration

After hearing Van Michael speak at Serious Business and the Data-Driven Salon Summit, salon owner Jennifer Bellau Baudier mystery shops one of the Van Council locations in Atlanta and comes home with a list of management ideas.

How to Fire a Stylist, and Advice on How to Avoid It

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

The Sketch Effect Captures Serious Business' Big Ideas

A trio of quick-draw artists capture they key messages revealed from the stage at Serious Business 2017, offering attendees a helpful visual memory.

The Absolute Most Inspiring Way to End a Business Conference

At Serious Business 2017 in New Orleans, Mindvalley's Vishen Lakhiani demonstrates the power of his message by getting 1,400 people on their feet, singing Queen's Bohemian Rhapsody. Experience the moment, or relive it, with Salon Today's video.