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Serious Business

How to Foster Creativity

Before Genein Letford takes the stage at Serious Business 2022, she chatted with SALON TODAY about how owners can help their team members shift their perspectives and open up their creativity.

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Serious Business Encourages Attendees to Set Their Own Course for Growth in 2021

With two virtual days packed with speakers who encouraged, engaged and evoked the thinking of attendees, Serious Business helped beauty professionals design their own journeys for the year ahead--and they started the process by inviting the audience to imagine their own "Re" words.

Serious Business Reinvents for 2021

A premiere conference for salon onwers and managers pivots to a virtual platform for a one-of-a-kind experience and memorable keynote speaker.

Serious Business 2020 Encourages Owners to Hit the 'Reset' Button

Salon owners and managers take a moment to pause and reset their businesses at Serious Business 2020 in New Orleans.

How to Practice Happiness

As a salon owner, one of your management responsibilities is to lead your team and yourself to happiness, but best-selling author and happiness coach Neil Pasricha stresses the key is practicing happiness. Before he takes the stage at Serious Business, Pasricha talks to SALON TODAY about reprogramming your brain and how he discovered his own happiness.

Serious Business Recap: Get Out of Your Own Way

A carefully curated list of inspirational speakers at Serious Business 2019 help the 1,500 salon owners, managers and beauty professionals clear their pathways to evolved thinking.

Paris Parker Designs a Communal Creative Space to Inspire its Team and the Industry

Above the newest Paris Parker location in New Orleans, Neill Corporation creates Studio 633, a communal creative space that can be used for photo shoots, education session, small events and business meetings.

Building a Culture around the Momentum of Love Week

At J. Nicolle Salon and Spa, Jennifer Kennedy takes the concept of Love Week, which she heard about at Serious Business in 2017, and develops culture-building and marketing programs around it.

Celebrating the Salon Today 200 at Serious Business

With a fun video contest and a certificate ceremony, more than 400 people celebrate the Salon Today 200 at a special reception held at the close of Serious Business.

Serious Business 2018 Helps Salons to Pivot in an Ever-Changing World

With a dynamic lineup of mainstage speakers and a compelling selection of breakout sessions, Serious Business 2018 helps nearly 1,900 salon owners, managers and stylist establish their center and make their next business move.

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