Schwarzkopf

Schwarzkopf Unveils New Brand Campaign Featuring Celebrity Hairstylist Chris Appleton

Schwarzkopf is partnering with celebrity hairstylist Chris Appleton as the brand's new global color ambassador to help launch its new campaign, “What Story Will You Tell?”

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Schwarzkopf Reveals Sofia Vergara as New Brand Ambassador

Schwarzkopf will be working with actress and producer Sofia Vergara as Global Brand Ambassador to help launch its new campaign, “What Story Will You Tell?”

Salon Tour: Suite Caroline’s Artistic Loft in the Heart of SoHo

Located in the heart of SoHo in Manhattan, Suite Caroline immerses clients in a dreamy world of prismatic texture as they lean back in a rinse station chair and look up.

Henkel Hair Professional Brands Launch “BCU” Salon Support Program

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.

Join Live repHAIRations Event, Aug. 31, for Full Day of Education on Multi-Cultural Styling

This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.

Henkel Beauty Care Hair Professional Brands Launch Affiliate Program

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Henkel Beauty Care Hair Professional Supports Professional Beauty Association’s COVID-19 Relief Fund

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

Henkel Launches Global Solidarity Program for COVID-19 Support

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

New Hybrid Beauty School Launches in Los Angeles

Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.

Modern Memo Exclusive: An Interview with Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional-North America

Mund has oversight of a large portfolio of brands that now includes Schwarzkopf Professional, Sexy Hair, Kenra Professional, Alterna, Pravana, and Joico.

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