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Salon Today STAMP Awards

5 Marvelous Marketing Ideas for Mother’s Day

With Mother’s Day just around the corner, we thought we’d share some maternal marketing inspiration.

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STAMP 2018: Reward Your Facebook Following With a Starbucks Gift Card

Salon Art-Tiff purchased a Starbucks gift card to treat its Facebook following. We loaded $100 on the card and posted it to Facebook—the bar code could be scanned right off the Facebook feed,” Sue Burkholder says. “It’s a small way for us to give back and get our name out there for a minimal cost.”

STAMP 2018: How Scott J Salon's Social Media Post Reached More Than 2,150 Followers

Sometimes an opportunity arises to have fun with clients in ways that don’t involve doing their hair. Scott J decided to leverage the spirit of April Fool’s Day with this tongue-in-cheek post, ‘debuting’ their newest salon: Dogue, for the discerning canine.

STAMP 2018: How to Get Creative With Your Social Media Posts

In February, Nurtur posed a correlation between shades of hair and how clients like their coffee. With 173 likes, it was a hit.

STAMP 2018: Share Your Employee's Work Through Your Own Salon Magazine

In an effort to find a way to communicate the season’s hottest trends in cutting and coloring and freshest products, as well as share some tips and tricks, Gene Juarez Salons and Spas launched GJ Experts. Each issue shares more than 100 photos of work from Gene Juarez artists.

STAMP 2018: Engage Your Guests by Creating a Blog

Bangz Park Avenue wanted a fun, interactive way to educate guests about their new lip collection. Partnering with Imaginal Marketing, they created a custom blog that included a guide for selecting the best lip shape to complement one’s hair color, as well as picking just the right shade for a special occasion.

STAMP 2018: Try an E-letter Campaign to Celebrate Your Salon's Anniversary

Interlocks leveraged an email newsletter to launch its 30th anniversary celebration. Its simplistic design was elevated with textural details, an on-trend color palette, script font and the special 30th anniversary logo.

STAMP 2018: Make a Big Announcement Through an Engaging Email Newsletter

Penzone Salon and Spa’s most important announcement of the year centered around the company’s new branding concept and the opening of its newest location: Penzone Salon + Spa Dublin. Check out their creative email newsletter they sent out for this announcement.

STAMP 2018: Get Noticed by Inviting Social Influencers into Your Salon

In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.

2018 STAMP: Boosting Your Presence With Your Salon's Personal Hashtag

Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.