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5 Myths About Online Booking…Busted!

If you’ve considered adding online booking to your website, now’s the time to take the plunge. So what’s holding you back from incorporating this must-have feature? If it’s one of these common myths, read on for the truth behind them.

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Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

The 5th Annual Salon Today Total Salon Makeover Kicks Off

With the support of three generous professional beauty partners—Keune, Minerva and STX—SALON TODAY’s Total Salon Makeover competition helps one salon grow to the next level.

Mindset: Tips from Tech Leaders on Leveraging Technology to Attract and Engage Clients

We invited the sponsors of this technology issue to answer: How can salons and stylists leverage the latest technology to attract new clients and continuously engage existing ones?

Tech Pilots: Nick Arrojo Partners in Growth with STX by Testing New Technology

When technology companies partner with test pilot salons, the entire industry benefits with new innovation. Arrojo Studios' Nick Arrojo and STX Software's Jeff Mason tell the story of their mutually-beneficial partnership.

2017 Salon Today 200: Technology

Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.

The Total Salon Makeover Winner is Ready for a Big Change

As the winner of Salon Today's Total Salon Makeover competition, Hair Anatomy's Merri Vega says she's ready for the change to come.

The Tech Forecast

In a constantly shifting technological landscape, these industry leaders are alert to new innovations in their market. We asked them: “What future technology do you have your eye on, and how will it shape the client experience?”

The Latest in Salon Software Technology from the Premiere Orlando Show

From client-based apps to amped-up marketing features and upgraded online appointment programs, today’s salon and spa software manufacturers are helping beauty business run smoother, while improving the experience for their clients. At the ...

PERISCOPE DEMO of STX Beacon Mobile-Friendly Salon Software

At America's Beauty Show in Chicago, we interviewed STX Software President Jeff Mason on how the STX Beacon mobile-friendly cloud software functions on any device and any browser. Bonus: all the marketing is built in—set up custom ...