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SEO

How the Shutdown May Have Impacted Your Google Ranking

Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.

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Protect Your Website from Coronavirus

SEO Expert Lucas Renfroe is back with some website security tips to prevent you from contracting a digital virus.

Turning a Website Traffic Jam into New Clients

Our favorite SEO expert is back. Lucas Renfroe shares tips that help you turn your website into a lead generation machine--bringing in new clients through your salon doors every day.

Strategies for Building Trust and Traffic

Content is key when salons want to build a community and drive their marketing digitally.

How to Make Your Website a Client Magnet in 2020

Salon.Marketing's Lucas Renfroe knows a thing or two about leveraging SEO to attract clients. Not only does he run a digital marketing company, he and his wife own a successful salon in Savannah, GA. Here, he offers five strategies for turning your salon website into a client magnet.

Letting Google Do the Work for Your Clients

With Shortcuts Software's partnership with Google, the "Book Now" appears on participating salon's Google listings, making it easier than ever for new guests to find their way into the salon.

Lucas Renfroe Helps Salons Develop their Digital Strategies

If your salon doesn't have a presence online, it's hard for new clients to find you. Lucas Renfroe helps salon navigate the complicated world of SEO, helping them build their digital strategy to help fuel growth.

4 Touchpoints of a Client's Social Media Experience

As one of the owners and a lead educator/coach of the Summit Salon Business Center, Michael Cole is in a unique position to observe how some of the best salons leverage social media to grow their businesses.

How Roots Southern Salon Ascended to More Than $1 Million in Sales in Less Than 3 Years

In Savannah, Georgia, Roots Southern Salon ascends to more than $1 million in sales in less than three years by cleverly leveraging SEO.