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Phorest Salon Software

Marketing the Salon in the Modern Tech Era

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

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The Making of a SALON TODAY Cover

An early morning wake-up call, multiple wardrobe challenges and months of planning go into one of our owner-focused covers. Find out how it all comes together.

Phorest's Salon Owner Summit Roadshow Makes Next Stop in Philly

With a captivating lineup of speakers and plenty of prime networking opportunities, Phorest's Salon Owner Summit Roadshow plans to take Philly by storm this October.

Why Charging Your No-Shows Makes Good Business Sense

There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.

The 3 Must-Have Weekly Salon Reports You Should Be Reading

In his first SALON TODAY blog, Phorest's Chris Brennan shares the three critical reports salon owners should study each week to keep their businesses on track and growing.

Data Confirms Demand for Online Booking

New research shows 46% of appointments are booked when salons are closed, and 43% of Gen Z clients expect salons and spas to offer online booking.

Are You Raking In 5-Star Reviews? If Not, Here’s How.

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

Switching Software Is Scary. But For These Salons It Was The Best Thing They Ever Did!

For most salon owners, the prospect of changing over their salon software is a daunting proposition. And yet, sometimes the need outweighs the fears and a business owner knows it’s time to take the plunge.

One of Europe's Most Prestigious Beauty Business Events is Coming to Chicago

After a successful 5th Salon Owners Summit in Dublin, Ireland, in January, Phorest takes its popular event on the road with a one-day show in Chicago this April. Discover who is speaking and find out how to sign up.