Close

New Survey Claims 45% of Owners Have Considered Closing their Salon

A new survey of 1,000 owners by Phorest Salon Software discovers that almost half have considered giving up their dream of salon ownership--then the survey explores the reasons these owners are feeling so overwhelmed.

Read more

How to Run an Instagram Takeover for your Salon

Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.

Take the Paperless Pledge

In an effort to make a positive environmental change, Phorest Salon Software encourages all salons to take the Salon Paperless Pledge, committing to produce zero paper receipts on October 24.

Data Confirms October 17 Begins the Holiday Salon Appointment Rush

While you might be focused on your salon team's Halloween costume contest, your clients are already contemplating booking their Christmas appointments, according to data from Phorest Salon Software. That means now is the time to get your holiday marketing rolling.

Should You Hire A Marketer for Your Salon?

Phorest's Chris Brennan explores how hiring a salon marketing director can help you get your brand out to the world, while showing you how you can delegate these responsibilities smoothly.

Top Irish Tech Firm Opens US Headquarters in Philadelphia

With a ribbon-cutting ceremony and a flurry of congratulatory speeches, Phorest makes Philadelphia home for its US operations.

WEBINAR - How to Help Your Staff Create Visual Content that Aligns with Your Brand's Identity

On September 23rd at 11:00 AM PT/2:00 PM ET, industry expert Zoé Bélisle-Springer will discuss how your salon can achieve a sustainable competitive advantage.

Phorest's TreatCard Gives Salons an Easy Way to Reward Loyal Guests

Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.

Marketing the Salon in the Modern Tech Era

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

The Making of a SALON TODAY Cover

An early morning wake-up call, multiple wardrobe challenges and months of planning go into one of our owner-focused covers. Find out how it all comes together.