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Ouidad

The Queen of Curl Pens a Book About Her Experience

After experiencing prejudice about her own curls, Ouidad went on to open the first salon that catered to curls only in New York City. Today, her autobiographical book explains how her band of stylists conquered prejudice one curl at a time.

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Beauty-Full: New Beauty by Imagination Debuts at ISSE

A strong presence, impactful branding, and so many offerings in one spot made the new BBI booth one busy place.

J&D Brush Co., LLC, and Goody Products, Inc. Announce New Company Name and Leadership

Beauty By Imagination will officially launch its new corporate branding in October 2019.

STAMP 2018: Get Noticed by Inviting Social Influencers into Your Salon

In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.

JD Beauty Acquires Ouidad

JD Beauty Group announces the acquisition of Ouidad, the curl expert haircare and styling brand.

Enriching the Client Experience through Technology

In Ft. Lauderdale, Florida, the Ouidad Salon by Chadwick and Igor is elevating the client experience by embracing a new communication technology.

2017 MINDBODY BOLD Awards Winners Announced

The premiere awards honoring the wellness services industry recognized nine outstanding businesses and practitioners at MINDBODY’s annual BOLD Conference.

STAMP 2017: Ouidad Salon's Incorporation of a National Campaign

Ouidad Salon Florida launches host a client education and celebration in coordination with a new line launch, earning it a 2017 STAMP award.

STAMP 2017: Ouidad's Guerilla Marketing Campaign

Ouidad launches The Curl Talk Class to empower clients with curls to under their texture and its unique needs. The class is a retail booster and new client magnet and it picks up a 2017 STAMP Award.  

Honing a Curly Hair Expertise

Seattle's Gene Juarez Salons and Spas partners with Ouidad, bringing a new level of curly hair cutting expertise to the styling team. At the same time, the salon company's marketing team leverages window signage, email newsletters, shelf talkers, brochures, and social media to communicate the new expertise to guests.