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STAMP 2018: Get Noticed by Inviting Social Influencers into Your Salon

In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.

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JD Beauty Acquires Ouidad

JD Beauty Group announces the acquisition of Ouidad, the curl expert haircare and styling brand.

Enriching the Client Experience through Technology

In Ft. Lauderdale, Florida, the Ouidad Salon by Chadwick and Igor is elevating the client experience by embracing a new communication technology.

2017 MINDBODY BOLD Awards Winners Announced

The premiere awards honoring the wellness services industry recognized nine outstanding businesses and practitioners at MINDBODY’s annual BOLD Conference.

STAMP 2017: Ouidad Salon's Incorporation of a National Campaign

Ouidad Salon Florida launches host a client education and celebration in coordination with a new line launch, earning it a 2017 STAMP award.

STAMP 2017: Ouidad's Guerilla Marketing Campaign

Ouidad launches The Curl Talk Class to empower clients with curls to under their texture and its unique needs. The class is a retail booster and new client magnet and it picks up a 2017 STAMP Award.  

Honing a Curly Hair Expertise

Seattle's Gene Juarez Salons and Spas partners with Ouidad, bringing a new level of curly hair cutting expertise to the styling team. At the same time, the salon company's marketing team leverages window signage, email newsletters, shelf talkers, brochures, and social media to communicate the new expertise to guests.

Perspectives: The Rule-Breakers

In SALON TODAY’s past three October women’s issues, we’re honored a bevy of incredible leaders. This year, we invited these alumnae to partake in a special Perspectives, by asking them to define themselves.The January issue ...

2013 Enterprising Women: Ouidad

As a stylist, salon owner, educator, and author, the Queen of Curl Ouidad has make a career out of helping clients embrace their natural curl

Scott Hauser Joins Ouidad

Scott Hauser has been appointed vice president of sales and education for Ouidad, a leading manufacturer in the texture and curly hair category.