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Loving Lashes: NovaLash COO Helped Make Lash Extensions a Beauty Must-Have

NovaLash celebrates Beth Fetzer as she retires from her position as Chief Operations Officer.

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Service Spotlight: Novalash Eyelash Extensions

MODERN SALON Editor in Chief Alison Alhamed gets a set of NovaLash Eyelash Extensions. Read her review, see the before and after and learn about the financial opportunities lash extensions provide professionals.

10 Must-See Lash Transformations

Just like face-framing highlights brighten up a face, lash extensions give clients a more youthful, healthy glow. Here are 10 must-see lash transformations from NovaLash artists.

The Reflector by NovaLash

The Reflector by NovaLash is an ergonomically designed mirror for ease of use. The gripped handle makes it easy to hold and maneuver. The shape allows you to hold it with your left or right hand, depending on which eye you are working on, and its large design allows you to see a full set of lashes.

NovaMINX Eyelash Extensions

NovaMINX by NovaLash are eyelash extensions that are soft and supple while providing a glossy shine without the sanitary issues associated with animal hair.

What NovaLash is Doing About Lyme Disease Awareness

For more than 30 years, Sophy Merszei, CEO and founder of NovaLash, has been fighting the unpleasant and often debilitating symptoms of Lyme Disease. Merszei and Team NovaLash are set to bring awareness to this disease.

Like Flutter: Eyelash Extensions Go Softer and More Natural for Spring

Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?

NovaLash Names Its 2018 Lash Artist of the Year

Tonje Fjeldberg Elshaug of Alfaz del Pi, Spain was named 2018 Lash Artist of the Year, the second year in a row a global lash artist has taken home the top prize.

NovaLash's miniMr.

Meet the miniMr. by NovaLash! This tool for lash artists dispenses the precise amount of distilled water to accelerate the curing process of the Platinum Bond adhesive.

LASHoff 2018: Finalists Announced!

2018 marks the 7th annual LASHoff Awards, which will be held February 9 in Houston. The event and competition celebrates top Lash Stylists and Salons from around the world to further develop their business. The highlight? The winners of Lash Artist of the Year and Fan’s Choice of the Year will be announced.