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Minerva Beauty

A Biodegradable, Disposable Towel Helps Salons Provide a Higher Level of Safety While Helping the Planet

Affordable, compact, recyclable, biodegradable and single-use, Easydry Towels help salons up their customer experience while saying adios to the daily drudge of doing laundry.

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Minerva Introduces its Mid Century Modern Collection

The beautiful collection of minimally inspired design focus on the junction between modern luxury and form.

A Year of Business Transformation for Metropolis Hair Fashions

Winning SALON TODAY's Total Salon Makeover initiated a year of change for Metropolis Hair Fashions in Knoxville, Tennessee. Read the salon's diary of transformation, and find out how the owner plans to keep change a constant now that the makeover is completed.

2019 Salons of the Year: Buffalo Co. Salon & Barber

Owners Travis and Jessica Mitchell keep both men and women in mind with their creative space. The upscale, rustic design and the mix of rugged and smooth keep the salon in perfect balance, earning it a Salons of Distinction honor in the 2019 Salons of the Year.

2019 Salons of the Year: Atelier

A stunning floral wall and a quartz-wrapped front desk help Atelier in Wellesley, Massachusetts, claim one of the 2019 Salons of Distinction in our Salons of the Year competition.

The 5th Annual Salon Today Total Salon Makeover Kicks Off

With the support of three generous professional beauty partners—Keune, Minerva and STX—SALON TODAY’s Total Salon Makeover competition helps one salon grow to the next level.

Minerva’s Exodus Double-Sided Styling Station

Minerva’s Exodus Double-Sided Styling Station in distressed wood features clean, modern lines, and it is double-sided to support two stylists. Its features include two full-length mirrors, two pull-out work trays, six drawers, two concealed cabinets and built-in appliance holders.

Minerva Beauty Names Winner in Salon Makeover Contest

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

Salon Designer’s Shopping Guide

Whether you’re outfitting a whole new beauty operation or have decided your salon and spa needs a little rejuvenation, design can be fun but also frustrating. To lend a hand, top furniture manufacturers share their latest products and top salon and spa designers offer their best shopping tips.

Minerva Beauty Presents the Sam Villa Signature Series Cutting Stool

This stool is designed to reduce stress on the body by increasing the comfort for stylists as they assist clients.