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Minerva Beauty

Minerva Beauty Releases New Styling Chairs and Color Options

Four new Italian-made salon styling chair designs in never-before-seen colors.

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Minerva Beauty Offers New Financing Options with Amerifund

Does your salon need a makeover but you are tight on cash? Amerifund provides customized financing solutions for salon and spa equipment.

Minerva Beauty Expands Catalog on the L'Oreal LEVEL Loyalty Program

As part of L'Oreal's LEVEL Loyalty Program, members can redeem points to purchase Minerva styling chairs, shampoo bowls, shampoo systems, styling stations, Easydry towels and more.

Ready For a Salon Makeover? Know Your Decor Options

Let Minerva help you break down their five most popular styles and the elements that make each one unique.

A Biodegradable, Disposable Towel Helps Salons Provide a Higher Level of Safety While Helping the Planet

Affordable, compact, recyclable, biodegradable and single-use, Easydry Towels help salons up their customer experience while saying adios to the daily drudge of doing laundry.

Minerva Introduces its Mid Century Modern Collection

The beautiful collection of minimally inspired design focus on the junction between modern luxury and form.

A Year of Business Transformation for Metropolis Hair Fashions

Winning SALON TODAY's Total Salon Makeover initiated a year of change for Metropolis Hair Fashions in Knoxville, Tennessee. Read the salon's diary of transformation, and find out how the owner plans to keep change a constant now that the makeover is completed.

2019 Salons of the Year: Buffalo Co. Salon & Barber

Owners Travis and Jessica Mitchell keep both men and women in mind with their creative space. The upscale, rustic design and the mix of rugged and smooth keep the salon in perfect balance, earning it a Salons of Distinction honor in the 2019 Salons of the Year.

2019 Salons of the Year: Atelier

A stunning floral wall and a quartz-wrapped front desk help Atelier in Wellesley, Massachusetts, claim one of the 2019 Salons of Distinction in our Salons of the Year competition.

The 5th Annual Salon Today Total Salon Makeover Kicks Off

With the support of three generous professional beauty partners—Keune, Minerva and STX—SALON TODAY’s Total Salon Makeover competition helps one salon grow to the next level.