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Mario Tricoci

How These Salons Build Trust, Attract Clients Despite COVID-19 Realities

“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”

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Top Talent Joins ISBN Board

The International SalonSpa Business Network welcomes new board members--Frank Zona of Zona Professional, Emily Brown of V's Barbershops, and Larry Silvestri of Mario Tricoci Hair Salons and Spas.

Mario Tricoci Buys Back Salon, Spa Chain

Originally from Italy, Tricoci and his wife Cheryl launched the first of their famed salons and spas in the 1970s.

The Triumphs and Pitfalls of Design According to a Salon Architect

DMAC Architecture in Chicago is the creative force behind the salon design of Anthony Cristiano and Mario Tricoci’s flagship location in Chicago. Both spaces are clean, calm and modern, but have a unique identity that reflects their brands. That, according to DMAC Architecture Principal Dwayne MacEwen, is the key to a successful salon design.

Upgrade Revolution: Keeping Nail Services Competitive

With budget nail salons in virtually every strip mall in towns, big or small, it’s become increasingly harder for salons and spas to compete on price alone in the nail arena.Amber Edwards, nail director for Mario Tricoci, with 14 locations ...

Service Spotlight: Hand-Applied Tanning Treatment at Mario Tricoci

A sunkissed tan can be the key to feeling as good as gold, and Mario Tricoci Salons and Day Spas are offering a hand-applied tanning treatment that allows clients to achieve that golden glow safely year round. “Some guests claim they feel ...

STAMP 2015: Mario Tricoci's Recruitment Materials

Mario Tricoci CareersMario Tricoci Hair Salons & Day SpasPalatine, IllinoisSubmitted by: Kelly Ehlers, Ideas that EvokeThe internal human resources and recruitment teams at Mario Tricoci were looking for a better way to communicate with and ...

STAMP 2014: Mario Tricoci's Multi-Location Marketing Campaign

The Mario Tricoci Hair Salons & Day Spas earn a STAMP award for its professional Instagram pages, a multi-location marketing campaign.

The Rise of the Digital Director

Today's salons are clamoring to hire Digital Directors, bright, savvy, educated staff who establish their brand's digital voice and manage all the salon's digital communications. Meet the digital directors of Arrojo Studio, Intrigue Salon, Schardein's, Salon Greco, Maxime Beauty and Mario Tricoci.

Digital Directors: Megan Bueschel and Kelly Ehlers

Mario Tricoci's Larry Silvestri and Megan Bueschel bring in Evoke Brand Strategy's Kelly Ehlers to help their styling team develop their own professional Instagram pages and develop a hashtag strategy.