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L’Oréal Acquires Pulp Riot; Retains Thurston and L.A. Base

L’Oreal’s announcement reports Pulp Riot net sales of US $11 million in 2017, with its largest distributor in the U.S. being SalonCentric. The brand has also started international expansion.

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Fundamentals of Balayage and Business Development

Learn the fundamentals of balayage and easy-to-action tips to benefit your business from balayage expert Nancy Braun

Pat Parenty Teams with GenOne Media Group

Pat Parenty joins GenOne Media Group as the company expands its salon footprint with Smarter LifeStyle Network. This collaborative effort will continue Parenty’s legacy for dedication to salon sales growth and consumer-centered services.

Trending Now! Root Shadow & Tiger Eye Hair Color How-tos

We have two of the season’s latest must-try shades – Root Shadow and Tiger Eye! The Tiger Eye is a new subtle balayage for dark bases, and the Root Shadow creates depth at the roots for modern twist on highlighted hair. Both of these trends are part of L'Oréal Professionnel’s Fall/Winter 2017 IT Looks.

INOA Hair Color by L'Oréal Professionnel

INOA is L'Oréal Professionnel’s first AMMONIA-FREE permanent hair color. INOA provides rich color results, supreme respect for the hair and unlimited possibilities to create personalized looks for every woman.

L'Oréal Professionnel's Sunkissed Lightening Oil

L'Oréal Professionnel's Lightening Oil recreates the sunkissed effect of summer without any bleaching involved. Suitable for all hair types, this is an easy and fast way to give your clients a natural, California beach-y look in 10 minutes.

NYFW: Ted Gibson At Carmen Marc Valvo F/W 2017

Ted Gibson and The Ted Gibson Artistic Team created a beautiful textured ponytail for the Carmen Marc Valvo F/W 2017 collection presented earlier today during NYFW. “This season, Carmen was inspired by the sunset and all the different colors and warmth that comes with it," says Gibson. Learn more about the look here.

L’Oréal Professionnel Color & Style Trophy Coming to the U.S.

L’Oréal Professionnel announces its first-ever Color & Style Trophy in the United States. Reported to be the longest-running LIVE Hair Competition globally, the professional brand is bringing the competition stateside to showcase U.S. talent.

L’Oreal USA Announces Executive Appointments and Leadership Changes

Following Pat Parenty's retirement announcement, L'Oreal USA appoints new leaders within Professional Products Division.

L’Oreal USA Announces Executive Appointments and Leadership Changes

Following Pat Parenty's retirement announcement, L'Oreal USA appoints new leaders within Professional Products Division.