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Kenra Professional Launches Color Voice Assistant For Amazon Alexa

"Hey Alexa, open Kenra Color" - Amazon Alexa now gives professional stylists a helping hand by alleviating the messiness of a traditional color manual with innovative skill feature by Kenra.

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David Lopez Joins Ulta Beauty Pro Team

Ulta Beauty welcomes David Lopez, top celebrity hairstylist and Kenra Professional Artist, to the Ulta Beauty Pro Team. Lopez brings years of experience to Ulta Beauty’s existing roster of industry pros.

Kenra Platinum Luxe Shine System

The NEW Luxe Shine System from Kenra Professional is a two-part system enriched with precious gold to transform dull, lifeless hair and provide more manageability, smoothness, body and shine.

Kenra Platinum Voluminous Touch Collection

A two-part system that includes a root mousse and spray lotion to provide slick, sophisticated volume.

Heavy Metal: Metallic Color You Are Loving

Vibrant and pastels in pretty pearl hues are like Instagram hair-color kryptonite. We asked our Instagram followers—all 955,000 of you!—for their favorite metallic color lines.

Refresh Dry Shampoo Foam by Kenra Professional

Refresh Dry Shampoo Foam is a cleansing foam infused with glacial oceanic mineral water to gently cleanse. This product features a unique targeted nozzle that erases excess product with a powderless feel to create a clean slate for styling.

The Success of Guy Tang and #mydentity Hair Color

The #mydentity brand was born on social media and continues to grow as organically as it began.

Kenra Launches New Platinum Detox & Deflect System

Pollution can be dulling and damaging to the hair. Renew radiance with the Kenra's new Platinum Detox & Deflect System. The line features a safe for color daily shampoo and conditioner and a weekly Deep Detox Scrub enriched with activated charcoal to detoxify and precious diamond dust to deflect everyday pollutants.

The Dry Oil Collection from Kenra Professional

The Dry Oil Collection from Kenra Professional has the styling ease of a lightweight hairspray with the nourishment of an oil.

Kenra Platinum's Hydro Gel 13 Hybrid Liquid Gel

Hydro Gel 13 by Kenra Platinum is a product hybrid that delivers a liquid's ideal movement with a gel's desired control. This iridescent water-based formula is infused with micelles for clean movement with flexibility, allowing for ultimate styling versatility.