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Karie Bennett

How to Manage a Merger

Learn how Atelier Salon successfully merged 100% of their closing location’s 18 employees into their other two locations.

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STAMP 2018: Merging Salons? Try This Eye-Catching Marketing Announcement

When the lease ended on one of Atelier’s three locations, the owners decided to merge their team members into the other two locations. The salon hired Imaginal Marketing to design the eye-catching announcements in the form of a poster, a banner and an email announcement.

The Room Where It Happened

The Data-Driven Salon Summit was “a chance to see how some of the ‘big boys’ do it with real-world, actionable examples of things you can implement in your salon to drive bottom line results and have a positive impact on culture.

Atelier Leverages Management Apps for Improved Salon Communication

With two locations and 50 employees, one of Karie Bennett’s biggest challenges is communicating announcements to her staff.The owner of Atelier Salon and Studio in San Jose, California, regularly needs to let her staff know about new ...

Perspectives: The Tenacious

In SALON TODAY’s past three October women’s issues, we’re honored a bevy of incredible leaders. This year, we invited these alumnae to partake in a special Perspectives, by asking them to define themselves.The January issue ...

STAMP 2014: Atelier's Coordinated Campaign

Atelier Salon & Studio captures a STAMP award for its 100% Love, Zero Calories coordinated campaign.

STAMP 2014: Atelier Print Ad

Atelier Salon & Studio in San Jose, California, wins a STAMP award for its Les Miserables-inspired print ad.

The Business of Hair Color: Seek Color Education

Boost your color education by exposing your team to higher color education.

Updating a Brand

WHEN THE CELL PHONE STORE closed in the outdoor, mixed-use lifestyle center in San Jose, California, where Kane Bennett’s Atelier Salon and Spa and Atelier Studio are located, she recognized an opportunity to expand the smaller salon and initiate her plans to update her brand

Surviving Sandy: Arrojo Studio

With a live education event in progress when the superstorm hit, Arrojo Studio had to find shelter for 60 visiting Arrojo ambassadors, all while trying to fulfill product orders and communicate with salon clients without access to power.