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Jim Bower

Keeping Retail Sales in the Professional Beauty Industry

The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.

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Salon Meets Today's Client Expectations for Convenience with New Technology Tools

From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.

20 Proven Salon Marketing Ideas

SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.

5 Tips for Avoiding Salon Owner Burnout

The average salon owner juggles a multitude of responsibilities at any one time, and for most, a serious burnout is just around the corner. SalonInteractive's Jim Bower walks you through the five signs of burnout and what you can do to avoid it.

When Clients Ask for a Discount

Salon Interactive's Jim Bower helps beauty professionals navigate the different types of requests for service discounts, weighing when it's worth investing in a client and when it's not.

When Clients Ask for a Discount

Salon Interactive's Jim Bower helps beauty professionals navigate the different types of requests for service discounts, weighing when it's worth investing in a client and when it's not.

Changing the Language of Retail

Selling retail doesn't come naturally, but SalonInteractive's Jim Bower offers some tips for making it easier.

How Technology Helps Janet St. Paul Market Smartly to her Clients

With Rosy Software and SalonInteractive, a salon finds a direct way to reach clients with her branded message, while a closed system for online retailing offers a data-protecting solution that keeps the professional in the equation.

Strategizing Your Salon's Social Media

Do you struggle with what to post day in and day out? Rosy's Jim Bower is back with some useful tips for organizing and boosting your social media presence.

How to Amp Up Spa Bookings

Jim Bower offers several solid strategies for filling the openings in a day spa's appointment book.