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The Rules of Engagement: Building Your Brand on Social Media

Social-savvy stylist Olivia Smalley shares her Instagram best-practices and why social media matters for your career.

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Tips on How to Improve Your Instagram Presence

Building a strong Instagram presence is essential to standing out in the beauty industry, and utilizing this free social service can be one of your best marketing tools. Learn some vital tips and tricks straight from the MODERN editorial team on how you can start boosting your business today with the help of social media.

STAMP 2017: Charles Penzone's Guerilla Marketing Campaign

To drum up visibility for its Rogue Rhino Club Barbershop and Lounge before its opening date, Charles Penzone Salons partnered with businesses in the area and launch a social media campaign and sent around a barbershop quartet. The campaign picks up a 2017 STAMP award.

Creating the Perfect Instagram Page & How to Get Re-grammed

MODERN SALON recently held a class at Redken Symposium called, "How To Get Re-grammed." Editor in Chief Alison Alhamed and Beauty and Fashion Director Maggie Mulhern offered up their top 9 tips on how to create the perfect Instagram page for beauty professionals.

Glamiris of Butterfly Circus Offers Instagram Tips

Butterfly Circus artist educators share their favorite social media tips and successes.Iris SmithLUX Salon inStockton, CAWhere to find her: @Glamiris on InstagramFollowers: 145KKnown for: “Creating versatile work and major color ...

Instagram Tips from LaLa's Updos

Laura KaszoniOn location stylist in Sacramento, CAWhere to find her: @lalasupdos on Instagram, Lala’s Updos on FacebookFollowers: 276K InstagramSpecialty: “Bridal, upstyling and education.”Known for: “Braids, updos and ...

Jay Wesley Olson of Butterfly Circus Offers Instagram Tips

Jay Wesley OlsonThe Bespoke Salon of Scottsdale, ArizonaWhere to find him: @jaywesleyolson on InstagramFollowers: 93KSpecialty: Balayage techniques and progressive colorOn joining the circus: “It’s an amazing platform and it’s ...

Ash Fortis of Butterfly Circus Offers Instagram Tips

Ash FortisXo Hair Studio inVirginia Beach, VAWhere to find her: @XoStylistXo on InstagramFollowers: 129KSpecialty: “Custom tailoring hair—I love being able to give clients one-of-a-kind hair.”Known for: “Creative Color, ...

Instagram Tips from Butterfly Loft Salons

As David and Alexis Thurston, owners of Butterfly Loft Salons and founders of Butterfly Circus, started hosting dinners with their stylists to discuss social media best practices, they developed a solid list of tips for creating the best social ...

The Relentless Rise of Instagram: Predictions for 2016

Our industry’s love affair with Instagram is far from exclusive. We are not the only ones to embrace its power to communicate and engage, or exploit its flawless perfection for showcasing our genius. During 2015, the beauty ...